Product Marketing Manager

Job Title: Product Marketing Manager

Location: Kolkata | Work From Office (WFO)

Shift/Working Hours: 3 PM -12 AM

Employment Type: Full-time

Company Overview

Sarder Inc. is a global family of innovative companies united by a bold vision - to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, e-Learning, proctoring solutions, and thought-leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

About the Role

We are seeking a result-oriented Product Marketing Manager to drive NetCom Learning's strategic growth across key product portfolios, including Microsoft, Cisco, AWS, and Google Cloud learning solutions.

This role owns end-to-end product-aligned demand generation and GTM initiatives, translating product value propositions into measurable pipeline and revenue impact.

Success in this role means driving high-performing campaigns, leading cross-functional execution, delivering data-backed insights to leadership, and mentoring a growing Product Marketing team.

What's in It for You (Leadership Role)

• Ownership of high-impact product GTM and demand-generation initiatives across global technology learning solutions.
• Direct exposure to leadership-level decision-making and strategic planning.
• Opportunity to shape scalable marketing frameworks and mentor emerging talent.
• Strong visibility and career growth within a fast-evolving, AI-driven learning ecosystem.

What You Will Do

• Design and lead digital and offline demand-generation campaigns to drive qualified pipeline growth.
• Own and execute product-aligned GTM strategies and internal execution roadmaps.
• Develop ICP-based targeting, messaging, and campaign positioning strategies.
• Optimize campaign performance using analytics such as CPL, ROAS, and conversion metrics.
• Introduce innovative demand channels, including webinars, product launch campaigns, co-marketing programs, and virtual/in-person events.
• Lead cross-functional alignment with Sales, Product, Finance, Marketing, and Alliances teams.
• Act as the internal owner for product marketing initiatives, escalations, and performance reviews.
• Mentor and guide Product Marketing Executives to ensure high-quality execution.
• Align demand programs with sales targets to improve lead-to-opportunity conversion.
• Support sales enablement with industry insights, product positioning, and solution messaging.
• Track and analyze product trends, competitor activities, customer insights, and market opportunities.
• Own dashboards, CRM insights, and ROI-driven performance reporting for leadership.

What We Are Looking For

Functional Skills

• Product marketing & GTM strategy
• B2B demand generation & campaign execution
• Cross-functional stakeholder leadership
• Campaign analytics, reporting & ROI optimization
• Sales enablement & pipeline acceleration
• Market intelligence and competitive analysis

Education & Experience

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 3-5+ years of experience in Product Marketing, B2B demand generation, GTM strategy, or product marketing roles.
• Experience working with cloud or technology products (Microsoft, AWS, Cisco, GCP preferred).

Why Join NetCom Learning?

• Opportunity to work with industry-leading experts and global technology ecosystems.
• Exposure to cutting-edge learning, cloud, and AI-driven solutions.
• Collaborative, inclusive, and high-growth work culture.
• Ongoing professional development and leadership growth opportunities.