Sales Engineer VSD Drives

The successful candidate will be responsible for developing new business opportunities, managing existing customer relationships, and providing technical sales support for ABB variable speed drives and associated motor control and automation solutions.

This role requires a strong understanding of electrical engineering and industrial drive applications, combined with the ability to identify customer requirements, recommend suitable technical solutions, prepare quotations, and drive sales growth across industrial sectors.

The ideal candidate will be comfortable engaging with engineers, maintenance managers, procurement teams, contractors, OEMs, and other key decision-makers to deliver technically appropriate and commercially competitive solutions.

Key Responsibilities

Technical Sales and Business Development

• Promote and sell ABB variable speed drives, motor control solutions, and associated electrical products.
• Identify and develop new business opportunities within industrial, manufacturing, mining, water treatment, energy, and other relevant sectors.
• Manage and grow relationships with existing customers, OEMs, system integrators, electrical contractors, and engineering consultants.
• Conduct customer visits to understand technical requirements and identify opportunities for drive system upgrades and new installations.
• Develop sales strategies to achieve revenue, profitability, and business development targets.
• Proactively identify potential projects and opportunities involving motor control, industrial automation, and energy efficiency.

Technical Support and Solution Development

• Provide technical advice on ABB VSD products and their suitability for specific industrial applications.
• Recommend appropriate drive solutions based on motor specifications, load requirements, operating conditions, and customer applications.
• Support customers with product selection, drive sizing, technical specifications, and application-related queries.
• Interpret electrical schematics, technical documentation, motor data, and customer specifications.
• Work closely with technical and engineering teams to develop integrated solutions for customer requirements.
• Assist with identifying suitable solutions for pump, fan, conveyor, compressor, and other variable-speed motor applications.
• Provide product presentations and technical demonstrations to customers where required.

Quotations and Sales Management

• Prepare accurate and competitive quotations, proposals, and technical submissions.
• Evaluate customer specifications and ensure proposed solutions meet the required technical and commercial criteria.
• Negotiate pricing, delivery schedules, and commercial terms within company guidelines.
• Follow up on quotations and maintain a structured sales pipeline.
• Manage customer enquiries, tenders, and requests for technical information.
• Monitor market trends, competitor activity, and industry developments to identify new sales opportunities.
• Maintain accurate customer records, sales forecasts, and reporting documentation.

Customer Relationship Management

• Build and maintain strong relationships with technical and commercial stakeholders.
• Provide ongoing customer support throughout the sales process, from initial enquiry to order fulfilment.
• Coordinate with internal engineering, procurement, logistics, and service departments to ensure customer requirements are met.
• Identify opportunities for repeat business, cross-selling, and expanding the company's customer base.

Minimum Requirements

• A qualification in Electrical Engineering, Electronic Engineering, Mechatronics, or a related technical discipline; alternatively, relevant technical sales experience supported by strong VSD product knowledge.
• Proven experience in technical sales or business development involving ABB variable speed drives.
• Strong knowledge of ABB drive products, applications, selection, and technical specifications.
• Understanding of electric motors, motor control, electrical distribution, and industrial automation principles.
• Experience preparing technical quotations, proposals, and product recommendations.
• Demonstrated ability to develop customer relationships and generate new business.
• Strong commercial awareness and negotiation skills.
• Excellent communication, presentation, and customer service abilities.
• A valid driver's licence and willingness to travel to customer sites as required.

Advantageous Experience

• Experience selling ABB ACS-series drives or other relevant ABB drive solutions.
• Exposure to industrial automation, PLCs, SCADA systems, motor control centres, and electrical equipment.
• Established relationships within the mining, manufacturing, water, energy, or materials handling sectors.
• Experience working with OEMs, system integrators, electrical contractors, and consulting engineers.
• Familiarity with energy efficiency, motor optimisation, and industrial process improvement applications.
• Experience managing sales targets, key accounts, and technical product portfolios.