Sr. Business Analyst

Job Title: Business Analyst Senior - CRM

Role/Job Summary:

The Senior CRM Business Analyst serves as a strategic liaison between business stakeholders and technology teams to support the delivery and continuous improvement of Microsoft Dynamics 365 CRM solutions. The role leads requirements discovery, process analysis, backlog refinement, testing coordination, and stakeholder alignment while partnering with Product Owners, architects, developers, QA, and business leaders to deliver scalable CRM capabilities.

Key Responsibilities:

• Lead discovery sessions and document business, functional, data, integration, reporting, and non-functional requirements.
• Create clear user stories, acceptance criteria, process flows, business rules, use cases, data flows, and supporting functional documentation.
• Serve as a functional subject matter expert for Microsoft Dynamics 365 CRM, Dataverse capabilities, and related business processes.
• Refine and prioritize the product backlog with Product Owners and Delivery Leadership based on value, risk, dependencies, and readiness.
• Partner with architects, developers, QA, and integration teams to ensure requirements are understood and delivered accurately.
• Facilitate backlog refinement, support sprint planning, solution reviews, sprint demonstrations, and release readiness activities.
• Analyze impacts across CRM, myRSM, MDM, eODS, Dataverse, and connected platforms while representing business and end-user needs.
• Develop UAT scenarios, test data needs, traceability, and sign-off criteria; validate delivered solutions against approved requirements.
• Support defect triage, business impact analysis, prioritization, root cause discussions, resolution planning, production validation, and hypercare.
• Drive improvements in CRM adoption, user experience, data quality, reporting, controls, and business processes.
• Contribute to communications, training, rollout planning, user guides, process documentation, and change management.
• Mentor Business Analysts and promote consistent requirements, documentation, testing, and Agile delivery practices.
• Partner with leadership on CRM roadmap priorities, governance, architecture review, vendor evaluation, and cross-functional planning.
• Lead analysis for complex CRM transformations, data initiatives, and integration programs.

Must-Have Skills:

• 5+ years of business analysis experience supporting enterprise software or product delivery.
• 3+ years of experience supporting Microsoft Dynamics 365 CRM, Dataverse, or a comparable enterprise CRM platform.
• Strong requirements elicitation, analysis, documentation, traceability, and stakeholder management skills.
• Hands-on ability to create user stories, acceptance criteria, process maps, data flows, business rules, use cases, and functional specifications.
• Strong Agile/Scrum experience, including backlog refinement, sprint planning support, and collaboration with Product Owners and delivery teams.
• Experience coordinating UAT, defect triage, release readiness, production validation, and post-release support.
• Working knowledge of APIs, integrations, data migration, master data, security roles, and reporting.
• Experience with Azure DevOps and Microsoft productivity tools.
• Experience leading workshops and partnering with business, product, architecture, development, QA, and project leadership.
• Strong facilitation, presentation, negotiation, analytical problem-solving, and communication skills for technical and non-technical audiences.
• Ability to influence without direct authority, drive consensus, manage competing priorities, and translate business objectives into actionable requirements.

Good-to-Have Skills:

• Dynamics 365 Sales and/or Customer Service experience.
• Power Platform experience.
• Experience with MDM, APIs, integration platforms, and enterprise data initiatives.
• Experience supporting customer experience, sales, client service, workflow, or data management solutions.
• CBAP or PMI-PBA certification.
• Microsoft Dynamics 365 or Power Platform certification.

Experience Required:

5+ years of business analysis experience supporting enterprise software or product delivery, including 3+ years supporting Dynamics 365 CRM, Dataverse, or a comparable enterprise CRM platform.

Any Other Important Notes:

• Education: Bachelor's degree in Business, Information Technology, Computer Science, a related field, or equivalent work experience.
• Number of Positions: 1.
• Job Location: 801 Nicollet Mall, Suite 1200, Minneapolis, Minnesota, United States of America, 55402-2526.
• Assignment Dates: October 5, 2026 to April 5, 2027.
• Travel: Minimal travel as required.
• People Management: No direct, indirect, or seasonal employees supervised.
• Role requires strong cross-functional collaboration with Product Owners, architects, developers, QA, integration teams, business leaders, and project leadership.