Strategic Marketing Analyst

At Nexperia, we are strengthening our strategic marketing capability to stay ahead in a rapidly evolving power semiconductor landscape. As a Strategic Market Analyst, you will play a pivotal role in helping shape long-term business strategy by providing data-driven actionable insights that support long term competitive positioning.

What you will do

As a Strategic Market Analyst, you will deliver actionable insights and robust market models that guide long-term strategic decision-making. You will analyse markets and applications to identify trends, opportunities and risks. You will maintain and evolve segmentation frameworks and forecasting models, while synthesising external research into Nexperia-specific insights.

You will support strategic planning through clear, decision-oriented communication and stakeholder engagement. You will also strengthen internal capability through knowledge sharing, content curation and industry engagement.

Key responsibilities

• Deliver market and competitive insights for defined focus markets and applications

• Complete in-depth market analysis across megatrends, sub-segments, applications, and industry dynamics

• Maintain, develop and evolve market models (incl. segmentation) and forecasts, including scenario-based analysis

• Build clear, decision-oriented presentations for BG Management Team and senior stakeholders

• Support BG strategic planning, stakeholder engagement, and communication

• Synthesise external research (e.g., OMDIA, Yole) into Nexperia-specific insights and implications

• Contribute to strategic marketing training and internal insight-sharing

• Attend relevant industry conferences to strengthen market understanding and external perspective

What you will deliver

• High-quality market research reports

• Robust segmentation models

• Accurate, well-maintained market models and forecasts

• Clear business recommendations that support strategic decision-making

What you will need

Essential Requirements

• Experience as a market analyst within a relevant sector such as automotive, electronics manufacturing or related technical industries

• Competent user of Microsoft and BI tools, plus AI tools for research and reporting

• Ability to build and deliver decision orientated presentations for management

• Strategic marketing practitioner

• Active listening skills and technical mindset

Beneficial

• Interest in automotive and e-mobility market with a technical leaning

• Strategic planning knowledge

• Experience of designing & building training materials

• AI agentic experience for market analysis

Interview process

• Stage 1: Recruiter Review

• Stage 2: 60 minute Teams interview

• Stage 3: 60-90 minute on site final interview (incl. 15min presentation and excel skills test)

Your benefits will include

Remuneration & Reward - Excellent starting salary, Annual Bonus up to 6%, contributory pension scheme up to 9%, recognition rewards scheme, EV salary sacrifice scheme, income protection, and 12× salary life assurance policy.

Health & Wellbeing - 33 days annual leave, hybrid and flexible working, flexible benefits scheme, enhanced parental leave, on-site medical centre, enhanced sick pay, subsidised canteen, employee assistance programme, retail and entertainment discounts, a variety of sports and social clubs.

Professional Development - Possibility for funded academic support up to PhD level, employee goal setting and development plans, huge growth potential both internally and globally within the business via both management and technical pathways.

Corporate Social Responsibility & Sustainability - A global commitment to becoming carbon neutral by 2035, working with suppliers who embrace and comply with the Nexperia Supplier Code of Conduct, paid time off for every employee to support charitable work up to four times per year.

Diversity, Equity & Inclusion - Corporate members of Neurodiversity in Business and a Disability Confident Employer. Dedicated Employee Resource Groups for Neuroinclusion, the LGBTQ+ community, and Women in Nexperia, with a commitment to increase women in management positions to 30% by 2030.

Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark.

D&I Statement

As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.

In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.