Visual Content Designer

Job Summary

The Visual Content Designer produces high-quality print and digital assets that strengthen and elevate NHC's brand presence across all channels. Reporting to the Senior Brand Marketing Manager, this role takes design requests from the Merchandising, Marketing and Partnerships teams and owns each asset from brief to final file. Main responsibilities include designing for web, email, social, presentations, in-store and print, shooting and editing short-form video, and leading creative for NHC's monthly Brand Acceleration program in partnership with Merchandising. The Visual Content Designer manages a high-volume request queue in Asana, keeps the team's Dropbox asset library organized, and builds templates and workflows that help the whole team move faster. This is a hybrid role based in our Franklin, TN office, with three in-office days per week preferred; remote candidates will also be considered. The ideal candidate is a detail-oriented, adaptable designer with a refined eye, strong print, digital and video skills, and familiarity with AI design tools, such as Adobe Firefly, to work efficiently.

Company Benefits

• Medical, Dental and Vision Insurance
• Employee Discount: Average of 35% off retail prices on over 20,000 natural health products
• 401(k): Up to a 4% company match
• Paid Time Off (PTO): Accrual increases with tenure
• Paid Holidays
• YMCA Membership Discount
• Perks at Work: Access to the discount platform along
• Company Culture: Privately held and family-owned

Essential Functions (Duties that must be performed with or without accommodation. Does not include marginal duties.)

• Designs digital assets for web and email, including banners, hero images, landing page graphics and email modules.
• Creates sales, brand-partner and internal presentations, and builds reusable slide templates.
• Produces in-store and print materials, including displays, signage, flyers, sell sheets and event materials, with correct print-ready files (bleed, CMYK, vendor specs).
• Designs packaging inserts, including insert cards, product guides and in-box collateral.
• Shoots and edits short-form video and motion content for social, web, email and in-store screens, including product features, store and event coverage, team spotlights and brand-partner content.
• Designs the monthly creative for the Brand Acceleration program with the Merchandising team, building each campaign across the sizes and formats it needs (web, email, social, video, in-store and print) and delivering polished assets for Merchandising approval.
• Receives and manages all design requests through Asana, clarifies each brief before starting, and keeps status and files current.
• Prioritizes a high volume of requests and delivers on agreed timelines, flagging conflicts, scope changes or missing information early.
• Owns file organization in Dropbox, including folder structure, naming conventions, raw footage and the final asset library.
• Applies NHC brand guidelines consistently and works to raise the quality of brand visuals across all assets.
• Builds and maintains design templates that make the team faster over time.
• Reviews every file for errors before submitting it for approval.
• Maintains regular and predictable attendance, including scheduled in-office days at the Franklin, TN office for hybrid employees.

Qualifications

Core Competencies

• Design Craft: Has a refined eye for layout, typography and color, and produces polished work across print, digital and video.
• Attention to Detail: Catches errors before submission and delivers files that are on-brand and launch-ready.
• Prioritization: Manages many requests at once and meets deadlines in a fast-paced environment.
• Communication: Speaks and writes clearly and professionally with internal teams, and raises issues early.
• Coachability: Is flexible and open when receiving feedback and edit requests.
• Initiative: Is creative and ambitious, and finds ways to improve brand visuals and team workflows without being asked.
• Work Ethic: Demonstrates accountability, reliability and consistent follow-through.
• Execution: Turns briefs into finished assets on time and to standard, request after request

Required Education, Credentials and Experience

• Bachelor's degree in Graphic Design or a related field, or equivalent experience.
• 2-4 years of graphic design experience, in-house or at an agency, ideally for a consumer or retail brand.
• Proficiency in Adobe Illustrator and Figma.
• Strong skills across the Adobe Creative Cloud, including Photoshop and InDesign.
• Experience shooting and editing video in Adobe Premiere Pro or CapCut, with working knowledge of lighting and audio capture.
• Working knowledge of print production, including file prep, bleeds, color modes and vendor specs.
• A portfolio showing range across presentation, in-store, print, digital and video work.
• Ability to work a hybrid schedule from the Franklin, TN office (three in-office days per week preferred); remote candidates will also be considered.

Preferred Education, Credentials and Experience

• Experience in health, wellness, supplements or CPG retail.
• Familiarity with AI design tools, such as Adobe Firefly or Midjourney.
• Co-marketing or trade marketing experience, designing for and with partner brands.
• Motion graphics experience in After Effects.
• Experience creating vertical video for Instagram Reels, TikTok and YouTube Shorts.
• Experience working from a request queue in Asana or a similar project management tool.
• Experience managing shared asset libraries in Dropbox.