Associate Manager

About this role

To assist with the preparation & the execution of marketing research studies by supporting the pre-field part of the project, and then compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing/ delivering presentations

To coach junior analysts (where relevant) on projects and to help build their confidence & expertise.

Accountabilities

• Discusses test designs, and writes proposals for simple projects

• Assists in pre-field project set up (for example: questionnaire preparation, sample composition, database design)

• Consults with clients regarding general study queries

• Coaches more junior analysts in the development of their projects

• Supports more junior analysts in the analysis of study data and provides report conclusions and recommendations, with minimal supervision

• Reviews & finalizes reports with strong story telling skills

• If relevant, ensures that forecast summaries fit into the report story line adequately

• Prepares and presents study results to clients in-person or virtually

• Drives client satisfaction by providing insights and actionable recommendations during presentations

• Develops strategic understanding of industry trends, competition and opportunities of NielsenIQ

• Ensure the services provided to clients are timely and precise according to client business needs and specifications while meeting the company's quality standards

• Good teamwork skills

Requirements

Knowledge

• Knowledge of Microsoft Word, Excel, and PowerPoint

• Knowledge of statistics, research techniques, and experimental procedures

• Knowledge of marketing research

• Knowledge of in-market data

Skills

• Strong Business English knowledge, both verbal and written (and local language if required)

• Project management skills

• Strong business and financial acumen (including business environment and client)

• Understanding the principles of forecasting

• Strong problem solving skills and analytically curious

• Demonstrates strong leadership and people coaching skills

• High level communication skills

• Consultative story telling

• Comfortable working in a digital enabled environment

• Ability to work within a virtual environment

Education and Experience

• University degree in Marketing, Economics or related field a must, preferred Postgraduate or MBA

• 5 years’ experience in Marketing Research

• Strong analytical mind and excellent numerical skills

• Knowledge on advanced analysis, methods, and tools

• Good organisational skills, and strong people coaching skills

• Strong interpersonal skills

• Business acumen

• Awareness of the clients’ needs

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion