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Location
In office (Sharjah)
Employment
Full-Time

First seen by Alion on Oct 30, 2026. NielsenIQ scores B on the Alion truth index.

Overview
Company
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NielsenIQ is a consumer intelligence company whose retail measurement business traces back to the market research firm founded by Arthur Nielsen in 1923, and which was separated from Nielsen Holdings in 2021 when Advent International bought the connect division. It measures what shoppers buy across grocery, pharmacy, convenience and ecommerce channels, and sells that read of market share, pricing and promotion effectiveness to consumer goods manufacturers and retailers. The company merged with GfK in 2023, listed on the New York Stock Exchange in 2025, and operates in more than ninety countries from its base in Chicago.

Does the idea of working for an established company with a start-up culture excite you Is being on a diverse team with a focus on work life balance important to you Are you a self-starter eager to make a name for yourself in a fast growing company that rewards good ideas If you answered yes to these questions NIQ may be the company for you.

NIQ is seeking a talented Sales Development Representative (SDR) to manage develop and grow qualified lead volume and sales pipeline. This role is primarily responsible for

1. Qualifying inbound inquiries to determine sales readiness

2. Outbound prospecting via email social and phone into target accounts in an effort to schedule initial meetings for sales representatives and

3. Supporting in-person and virtual events via pre-and post-event outreach.

This role is often the first touchpoint for prospects interested in NIQ solutions and will set the tone for the sales cycle following. Professionalism enthusiasm and excellent communication are key characteristics to be successful in this role. The ideal candidate will be a highly energized self-starter who can thrive working autonomously while also being skilled at building solid working relationships with cross functional team members and sales.

Responsibilities:

Learn continuously and develop into an industry and NIQ solutions expert

Effectively pitch products and solutions to key decision makers at all levels of a prospects organization by understanding their needs and demonstrating how NIQ solutions can meet their requirements

Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources

Conduct outbound prospecting activities (phone calls email social media attend tradeshows) into target markets/accounts to identify connect and engage (schedule meetings) with decision makers in order to generate qualified sales-ready leads

Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales

Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs

Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue

Develop and methodically drive execution of daily weekly and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including; account and contact-level research pre-call planning and hyper-personalized messaging via key channels

Meet and exceed key activity and performance metrics for calls emails social touches appointments scheduled conversion to opportunity and beyond


Qualifications:

  • At least 1 year of sales or complimentary experience or equivalent combination of education and experience
  • Professional experience on a customer-focused performance-driven high-growth fast-paced sales service or marketing team
  • Strong interpersonal skills with the ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
  • Excellent researching and problem-solving skills including the ability to analyze compare evaluate reconcile and derive actionable insights and next steps
  • Experience preferred with tools such as Salesloft (preferred) Microsoft Office Suite Salesforce LinkedIn Sales Navigator and the ability to quickly learn new technologies
  • Exceptional ability to actively listen to and effectively communicate with prospects and customers in a variety of mediums such as written or verbal
  • Team player that exhibits a positive attitude composure under pressure and willingness to think out of the box to drive results
  • Detail oriented methodical and process driven mentality
  • Sound time management and organizational skills
  • Must be a self-starter and highly ambitious to grow knowledge skills and career

Additional Information:

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

For more information visit

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work:

No


Employment Type:

Full-time

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