GTM Engineer
AboutNooks.ai:
Nooks is an applied AI lab building the Agent Workspace for GTM. We design AI agents that operate across the full sales action set, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals.
Today, over 1,500 customers run on Nooks, including Notion, HubSpot, Cursor, and Rippling. We’ve raised $70M+ from top VCs like Kleiner Perkins, which made its first sales-tech investment in over a decade with us. Since then, we’ve tripled ARR each year for 3 years running and grown a high-caliber team turning the art of sales into a scalable science.
About the role
Nooks is hiring its founding GTM Engineer. The role sits within Revenue Operations, reporting to the VP of Revenue Operations, and owns the design and operation of the systems that run our GTM motion, including enrichment, scoring, routing, sequencing, CRM hygiene, and the automation layer that ties them together.
This is a builder role. You will partner with leaders across the revenue organization to identify where manual work is creating drag and build the technical solutions that eliminate it. The expectation is that you own initiatives end-to-end: diagnosing the problem, shipping the fix, and ensuring it gets adopted. We are investing in this function because the right person here meaningfully multiplies what our revenue team can accomplish without proportionally scaling headcount.
Nooks is an AI sales platform, and our own GTM team runs on it every day. That means the person in this role is both a practitioner and an internal reference customer: positioned to flag workflow gaps, broken experiences, and missing capabilities directly to our product team in a way that shapes what we build next.
What you’ll do
GTM Systems and Automation
Design, build, and maintain the automation layer across our full GTM funnel, including enrichment, lead routing, ICP scoring, sequencing architecture, and CRM hygiene
Identify and eliminate manual processes across (primarily) Sales and SDR (and to an extent, Marketing) - understanding where reps lose time and building systems that remove the bottleneck
Build signal-based prioritization workflows so reps are working from intelligent queues rather than conducting ad hoc research before every call
Serve as a technical resource for the GTM organization, helping teams adopt new systems and workflows effectively
AI-Powered Workflows
Evaluate and implement AI tools across the revenue organization, establishing the quality standards and QA processes that keep outputs reliable at scale
Build AI-assisted automation for the work that consumes the most rep time: account research, prospecting, QBR preparation, and competitive intelligence
Own the prompt libraries, iteration cadences, and output standards that determine whether AI-generated content is actually useful in the hands of a seller
Analytics and Reporting
Build executive and operational dashboards that give GTM leadership accurate, real-time visibility into funnel performance and the measurable impact of system changes
Conduct the analyses that sit under major strategic decisions - conversion rate trends, rep productivity, territory performance, pipeline health - and bring a clear point of view on what the data means and what to do about it
Proactively flag patterns and anomalies; we want someone who identifies an issue before leadership has to ask about it
Cross-Functional Partnership
Work closely with our Product team to share what you are observing in internal usage patterns and customer workflows: gaps, friction, and use cases that belong in the Product roadmap
Partner with Sales, Marketing, and SDR leadership to deeply understand their operational needs and build solutions that get used, not just delivered
Own change management when new systems or processes are introduced, including documentation, training, and ensuring adoption actually happens
Who you are
2-4 years of experience in RevOps, Sales Operations, Solutions Engineering, or GTM Engineering at a SaaS company, with specific examples of systems you built, outcomes those systems drove, and how you measured success
Strong technical foundation: comfortable with APIs, integrations, basic SQL, and the modern GTM stack (HubSpot, Clay, Nooks, Gong, Apollo, ZoomInfo, Outreach, or equivalents), and fast to ramp on new tools
AI fluency in practice: you have used LLMs to build real workflows, not just experiment with them; you understand prompt engineering, know where outputs break down, and have built QA into the systems you ship
Sales intuition: you have either worked in a quota-bearing role or alongside reps closely enough to understand where they lose time, where handoffs fail, and what their day-to-day actually looks like, and it shows in what you build
Systems thinker: you diagnose root causes rather than symptoms, design solutions that hold up as the team scales, and are the kind of person who catches a data model gap before it becomes a reporting problem
Analytical rigor: you can do the data work yourself - write the query, build the model, stress-test the logic - and you translate findings into clear recommendations that leadership can act on
Clear, persuasive communicator: you can present complex technical work to GTM leadership concisely and with conviction, push back when something does not make sense, and manage multiple stakeholders across functions simultaneously
High ownership in fast-moving environments: you have thrived in a startup or high-growth environment where requirements are not always fully defined, and you bring structure to ambiguous problems rather than waiting for someone else to scope them for you
Equal Employment Opportunity Statement
Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.
Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.