Social Media & Community Specialist

About OffSec

Founded in 2006 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills.

Become a part of our global presence and work from anywhere! With customers in 150+ countries and team members across 40+ countries, OffSec fosters a global, remote-first culture that values innovation and diversity. Our team includes internationally recognized cybersecurity experts, speakers, and professionals from top enterprises and government agencies.

Excited about our mission and what we do? Apply and join us!

About the Job

We are looking for a Social Media & Community Strategist to join OffSec’s Global Marketing team. This isn’t a "buffer and schedule" role. You will be the architect of OffSec’s digital voice during a foundational shift in the industry: the transition to AI-led cybersecurity mastery. You will own our corporate and executive social presence, bridging the gap between the gritty, technical "hacker spirit" and the high-level strategic needs of the global C-Suite. Your goal is to ensure OffSec remains the undisputed "Gold Standard" in a landscape defined by machine-speed threats.

Duties and responsibilities

1. Content Strategy & Execution

• Develop and execute the end-to-end social strategy for the OffSec brand. You will position OffSec as the leading authority in cybersecurity training on LinkedIn, X (Twitter), and YouTube; other channels to be explored for opportunities.

• Translate complex technical exploits, lab updates, and learning concepts into compelling narratives that resonate with both entry-level learners and seasoned Security Architects.

• Partner with our R&D and Content teams to strategically "drop" technical insights and product teasers for maximum community reach.

2. Strategic Campaign Alignment & Orchestration

• The Connective Tissue: Ensure a unified "Go-to-Market" social narrative between Product Marketing and Demand Generation teams. You will translate product technicalities into high-converting, social-first hooks that drive the funnel.

• Integrated Launch Management: Lead the social workstream for major cross-functional campaigns, ensuring that social "beats" are perfectly synchronized with email drops, paid media spend, and other outbound efforts.

• The Feedback Loop: Collaborate with Demand Gen to monitor lead quality from social channels and provide real-time feedback to Product Marketing on which value propositions are resonating with the technical community.

3. Community Orchestration & Technical Engagement

• Manage day-to-day engagement across our primary technical hubs (LinkedIn, X, some Reddit, and some Discord). You are a participant in the conversation, running live commentary on industry events (Black Hat, DEF CON) and jumping into breaking security trends.

• Proactively monitor and identifying trends in AI-enabled threats and reactive content opportunities to prove OffSec’s real-time relevance.

• Data-Hub Mastery: Use HubSpot and platform analytics to move beyond "vanity metrics." You will track how social engagement feeds into our lead recycling tracks and qualified enterprise pipeline.

4. Executive Thought Leadership

• Ghostwriting & Narrative Design: Craft high-impact, authentic narratives for OffSec leadership, helping our executives speak to the C-Suite about cyber resilience, the AI workforce gap, and the ROI of continuous learning.

• Content Mining: Extract high-value insights from internal speeches, whitepapers, and proprietary research to generate original "opinion-leading" posts for executive profiles.

5. Influencer & KOL Partnership Strategy

• Identify and build deep-tier relationships with cybersecurity influencers, researchers, and Key Opinion Leaders (KOLs).

• Develop collaboration strategies that expand OffSec’s reach into niche technical communities where organic "word-of-mouth" is the primary currency of trust.

Key Qualifications

• 3+ Years of High-Impact Execution: You’ve managed social growth in a rapid-growth SaaS or Cybersecurity environment.

• Bilingual (Hacker & Executive): You speak the language of X/Discord (technical, witty, authentic) and the language of LinkedIn (strategic, professional, authoritative).

• Cross-Functional Orchestrator: Proven ability to manage stakeholders across Product and Demand Gen teams to keep complex campaigns and initiatives aligned.

• Technical Literacy: You don’t need to be an OSCP, but you must be able to understand the "Why" behind our certifications and translate technical exploits into business risk.

• Visual Craftsmanship: You are proficient in communicating clean, "Gold Standard" visual assets to the creative team - driving brand continuity and authority.

• Startup Speed: You thrive with autonomy. We trust you to own your time and pivot based on where the industry conversation is moving.

Preferred Qualifications

• Experience with HubSpot and data-sync workflows.

• A track record of managing YouTube Shorts or TikTok strategies for technical B2B brands.

• Familiarity with the cybersecurity certification landscape (Competitor awareness: SANS, HTB, THM).

• Basic understanding of SEO and how social signals drive organic search visibility.

Direct reports

This position has no direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.