Sr. Executive - CRM & Lifecycle Marketing

Reporting- Manager- Retention Marketing (CRM)

Responsibilities

Collaboration

• Partner with the Growth/Marketing team to implement retention strategies across the customer lifecycle, including acquisition, retention, and cross-sell/upsell initiatives.
• Work with cross-functional teams (content, design, growth, analytics, risk, product, tech, telesales) to ensure seamless execution.
• Collaborate with the Data Analytics team to analyze user personas and identify opportunities to enhance user journeys.

Execution

• Implement and execute retention marketing journeys in alignment with the department's strategies.
• Launch campaigns across multiple channels, including push notifications, web push, email, SMS, RCS, IVR, and WhatsApp.
• Ensure timely delivery of campaigns while continuously optimizing for performance and engagement.

Tracking & Reporting

• Monitor and evaluate campaign performance using metrics like domain reputation, channel delivery rates, CTRs, and cost optimization.
• Identify improvement areas in campaigns and implement necessary changes.
• Prepare and present performance reports with actionable insights to stakeholders.

Training & Development

• Stay updated on the latest marketing automation tools and trends to improve campaign execution.
• Share knowledge and learnings with the team to foster a collaborative and innovative environment.

Key Competencies

• Should have 2-3 years of experience (B2C industry) in retention marketing(CLM/CRM).
• Experience in executing campaigns across channels like InApp notifications, push notifications, web push, email, SMS, RCS, IVR, Bot, and WhatsApp.
• Familiarity with marketing automation tools such as MoEngage, CleverTap, WebEngage, or similar platforms for implementing retention strategies.
• Good understanding of metrics like domain reputation, channel delivery rates, CTRs, CVRs, and cost optimization through content.
• Hands-on experience in campaign setup, execution, and performance tracking.
• Strong communication skills and attention to detail.