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Salary
$39k – $43k per year
Location
Hybrid (Toronto, Canada)
Seniority
Senior
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 26, 2026. First seen by Alion on Oct 13, 2026. Omnicom scores B on the Alion truth index.

Overview
Company
Impact
Profile match
Omnicom is a global marketing and communications holding company headquartered in New York that owns advertising, media, precision marketing, public relations, healthcare and commerce agencies. Formed in 1986 and listed on the New York Stock Exchange, it runs networks such as BBDO, TBWA, Omnicom Media and Omnicom Health, and in 2025 it completed the acquisition of Interpublic Group, which added McCann and IPG Mediabrands. Its openings cover paid social and search, strategy, account and client finance, project management and human resources roles, concentrated in New York, Chicago, Los Angeles, London and Toronto.

Agency:

Initiative

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Summary:

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities:

  • Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
  • Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
  • Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
  • Develop ability to effectively manage client conversations and expectations.
  • Remain up-to-date with latest updates from major media partners.
  • Ensure that all media plans adhere to the agency's values, philosophies and processes.
  • Maintain the media plan and regularly evaluate campaign performance.
  • Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
  • Initiate and coordinate the media buying process that deliver exceptional results.
  • Oversee the administration and maintenance of media buys.
  • Assist with training junior employees on tools and processes.
  • Ensure client budgets are managed and on track.
  • Responsible for accurate and timely client finance reports and budget control reports (BCRs).
  • Support the creation of campaign post reports.
  • Prepare media Point of View (POVs)/evaluations.
  • Source and evaluate proposals from media partners as required.
  • Continue to proactively develop knowledge of the media landscape.

Qualifications:

  • Professional or educational background in Marketing and/or Advertising would give leverage to this application
  • Mid-Senior level of experience in integrated media planning.
  • Experience within an integrated advertising agency.
  • Knowledge of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) will give leverage to this application
  • Client service oriented.
  • Curiosity, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail accuracy.
  • Excellent ability to manage and prioritize time effectively.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]

Salary range $55,000 - $60,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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