Content Writer

Content Writer

About the Role

We are seeking a B2B technology content writer who can translate complex IT services and digital transformation themes into compelling stories that drive brand authority and business growth. You will develop original, insight-rich and keywords optimized/LLM search friendly content across multiple formats, collaborating with marketing, practice, pre-sales and design teams to elevate our thought leadership and accelerate demand generation. You’ll create case studies with business impact, thought leadership assets, solution-focused narratives, and conversion-driven campaign content across multiple channels collaborating closely with marketing, and design teams to build brand authority and generate pipeline.

Key Responsibilities

· Develop high-quality, original content tailored for B2B IT services audiences: blogs, website copy, case studies, whitepapers, ebooks, solution briefs, email campaigns, ad copy, video scripts, and social media.

· Translate complex IT services, cyber security, cloud, integration, AI, and digital transformation topics into clear, compelling narratives that resonate with decision-makers (CIOs, CTOs, business leaders).

· Build and manage an editorial calendar aligned to marketing campaigns, industry trends, and SEO opportunities.

· Collaborate with Marketing, Sales, and Practice Leaders to align content themes with buyer journeys and solution priorities.

· Optimize content for SEO (keywords, search intent, internal linking, on-page best practices).

· Interview subject-matter experts, customers, and stakeholders to develop credible, insight-rich thought leadership assets.

· Repurpose long-form content into engaging snippets, infographics, and social posts for multi-channel distribution.

· Ensure brand consistency in voice, tone, and messaging across all deliverables.

· Monitor content performance (traffic, rankings, CTR, time on page, lead conversions) and refine content strategy based on insights.

· Partner with design for visual storytelling and web/dev teams for CMS publishing.

· Uphold editorial standards for accuracy, clarity, grammar, and compliance.

Requirements

· 4-5 years of professional content writing experience, ideally in B2B IT services, consulting, or enterprise technology.

· Strong portfolio showcasing long-form thought leadership and conversion-focused short-form content.

· Proven ability to research deeply, write for technical and executive audiences, and deliver on deadline.

· Demonstrated success in driving measurable growth through content marketing in technology or consulting domains.

· Working knowledge of SEO principles and content optimization.

· Proficiency with CMS (e.g., WordPress), Google Docs/Workspace.

· Strong collaboration skills with SMEs and stakeholders, with openness to feedback.

· Excellent command of English: grammar, clarity, and style.

Nice to Have

· Experience with marketing automation platforms (Make.com/N8N) for content distribution and reporting.

· Familiarity with analytics (GA4, GSC) and A/B testing.

· Ability to brief designers for visual content creation.

· Experience leveraging AI writing tools responsibly (ChatGPT, Claude, Perplexity) to speed research and drafting.

KPIs You’ll Influence

· Organic traffic & keyword rankings

· Engagement metrics (CTR, time on page, scroll depth)

· Lead generation & Pipeline contribution from content

· Content publishing velocity and timeliness

What We Offer

· A collaborative, innovation-driven marketing team with a clear roadmap

· Competitive compensation, benefits, and continuous learning opportunities

Come, join a high-performing marketing team shaping the voice of a rapidly growing digital transformation brand. You’ll work on global web content, campaigns, contribute to thought leadership initiatives, and continuously evolve your storytelling craft.