Product Marketing Manager (B2C Mobile Subscription SaaS)

Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. Founded in France, the company has evolved from a browser-based product into a high-scale mobile subscription business generating approximately $1M monthly revenue.

The company operates with a lean, high-performance structure. The team is highly execution-focused, AI-driven, and deeply focused on monetization and unit economics.

They are now looking for a Product Marketing Manager to fully own and optimize monetization funnels, onboarding flows, paywalls, and subscription conversion mechanics across mobile and web products.

What makes this role interesting

• Direct impact on revenue and core business metrics

• Full ownership of monetization and subscription growth - no layers, no bureaucracy

• Reports directly to the founder

• Strong experimentation culture with fast execution cycles

• Opportunity to work on high-scale US subscription products

• Competitive compensation with strong performance-based bonuses

• AI-first environment where automation and efficiency are core, not optional

• Paid test task as part of the hiring process - we respect your time

What the company is looking for

This is a senior hands-on individual contributor role.

The company is NOT looking for:

• Brand marketers

• B2B SaaS product marketers

• Content/lifecycle CRM specialists

• Agency-only profiles

• People managers disconnected from execution

• Strategy-only leaders

• Those looking for a stable 9-to-5 with a predictable routine

They are specifically looking for someone who personally owns and improves:

• Funnels and quiz-based onboarding flows (quiz→paywall→subscription)

• Paywalls and subscription conversion

• Monetization mechanics and pricing hypotheses

• A/B testing processes

• ARPU and revenue-per-user metrics

Main responsibilities

• Optimize onboarding funnels, quizzes, paywalls, and subscription flows

• Increase ARPU/RPU and improve monetization performance

• Launch and analyze A/B tests and experimentation initiatives

• Improve conversion, retention, and subscription metrics

• Collaborate with creatives, product, analytics, and founders

• Develop and test pricing, offers, and monetization hypotheses

• Analyze funnel performance and identify revenue growth opportunities

• Work closely with acquisition and billing teams to improve overall unit economics

Ideal background

Strong preference for candidates with experience in:

• B2C subscription SaaS

• Mobile subscription products and consumer apps

• High-scale consumer monetization environments

• Fast-paced, high-ownership product companies

Must-have experience

• 5+ years of relevant experience

• Strong hands-on experience with:

  • Mobile apps and subscription monetization

  • Quiz-based funnels and paywalls

  • Onboarding optimization

  • A/B testing and experimentation

  • ARPU / LTV / conversion optimization

  • Data-driven product growth

• Active daily use of AI tools and agents - this is a hard requirement, not a nice-to-have

• Full-time commitment, no side projects

Tools / platforms:

• Amplitude, Firebase, Appsflyer, Mixpanel, or similar analytics stacks

• Web to Wave or similar funnel/paywall platforms - nice to have

Interview process

• Pre-screen with the recruitment team

• Short call with the founder

• Second interview with the founder

• Interview with the business partner

• Paid one-day test task (real data, under NDA)

• Offer

Compensation & Setup

• Remote

• Full-time, from ~9:00 AM your local time (flexible)

• B2B contract

• Competitive compensation discussed individually + strong performance-based bonus structure

• Eastern Europe preferred

• Start: ASAP