Marketing Specialist

Job Summary:

This role will be a part of the growing onsemi Marketing team. The team is passionate about data, storytelling, and winning customers' hearts and minds. You'll have the opportunity to work with a diverse set of global Marketers, Sales experts, and technologists. The onsemi Marketing team is committed to close collaboration, embracing new ideas, problem-solving, and being a solid functional partner for the business. Between us, we speak more than 15 languages, have lived, and worked across the globe, and love to swap stories about food, travel, and more. While we enjoy working hard, we also believe that work-life balance, time with family and friends, and personal well-being are essential.

Key Responsibilities

1. Campaign Execution & Lead Support

• Execute integrated marketing campaigns across digital channels, events, PR, and content distribution
• Support lead generation and nurturing activities in collaboration with sales and BU teams
• Track campaign performance (traffic, leads, conversion) and provide regular reporting
• Make data-driven optimizations to improve campaign effectiveness

2. Technical Content Development

• Create and localize marketing content, including articles, case studies, whitepapers, and customer stories
• Work with FAE and engineering teams to understand product features and translate them into clear, customer-oriented messaging
• Support content preparation for external communications such as media materials and presentations

3. Marketing Data & AI Tools Application

• Use marketing tools (e.g., CRM, automation platforms, analytics tools) to support campaign execution and tracking
• Apply AI tools to improve content creation efficiency and campaign performance
• Assist in managing marketing database, including data updates, segmentation, and basic personalization

4. Event Coordination & Execution

• Support planning and on-site execution of events, trade shows, and webinars
• Coordinate with internal teams and vendors on logistics, materials, and timelines
• Prepare event-related content such as presentations, demos, and collateral
• Collect feedback and support post-event performance tracking

5. Project Support

• Provide day-to-day support on marketing projects based on team priorities

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, Engineering, or related field
• 3+ years of experience in marketing, preferably in semiconductor or high-tech industries
• Exposure to B2B or technical marketing is a plus

Skills & Competencies

• Solid execution skills with attention to detail
• Basic data analysis capability (e.g., campaign tracking, reporting)
• Familiarity with marketing tools (CRM, automation, analytics)
• Ability to understand technical concepts and communicate them in a clear way
• Good communication and coordination skills when working with cross-functional teams
• Able to manage multiple tasks in a fast-paced environment

Preferred

• Experience supporting technical teams (e.g., engineering, product, FAE)
• Interest in AI and emerging technologies