Sales Development Representative

About us

Optiply is the AI-first leader in supply chain optimization. Trusted by over 500 customers across the e-commerce and retail sectors, we provide autonomous supply chain agents that automate the entire procurement cycle. By managing everything from demand forecasting to execution, we consistently deliver 32% less inventory and an 80% reduction in manual workload.

We are shifting the paradigm: moving buyers from operational burnout to strategic leadership. At Optiply, we don't just optimize processes; we unlock cash flow for CFOs and empower procurement teams to focus on what truly drives business value.

Job Description

You are the first chapter of a transformation story. You will be the initial point of contact for e-commerce and retail leaders who are still running their supply chains on gut feeling and spreadsheets. Your job is to make them curious about what an AI-powered future looks like.

You will work at the front line of our commercial engine, combining smart outreach, data-driven targeting, and AI-assisted prospecting to fill the pipeline with high-quality opportunities for our Account Executive team.

This is what you'll be doing

• Intelligent Outreach: Go beyond cold calling - use AI tools, LinkedIn Sales Navigator, and data signals to identify and prioritise prospects who are most likely to benefit from supply chain automation.
• Pipeline Generation: Build and execute targeted, personalised multi-channel sequences (email, LinkedIn, phone) that speak to the real pain points of buyers, planners, and CFOs.
• A/B Testing & Iteration: Treat every outreach campaign as an experiment. Test messaging, timing, and channels - then use the data to sharpen your approach.

• Qualifying Inbound Leads: Ensure every prospect entering the pipeline is a genuine fit - right industry, right pain, right moment.
• Discovery Conversations: Go beyond surface-level qualification. Uncover the operational and financial impact of their current supply chain challenges to set our AEs up for high-value conversations.

• Market & Competitor Research: Stay sharp on industry trends, competitor moves, and new market opportunities - and feed those insights back into our commercial strategy.
• CRM Discipline: Keep our systems clean, accurate, and actionable. Data integrity is not a chore - it’s how we scale.
• Relationship Building: Plant seeds for long-term relationships, even with prospects who aren’t ready today. The best pipeline is the one built on trust.

This is who we’re looking for

• You thrive on making the first connection and turning a “not interested” into a “tell me more.”
• At least 2 years of experience in a sales or outreach role, preferably in SaaS, tech, or B2B environments.
• A natural communicator with a talent for engaging prospects across channels and adapting your style to the audience.

• You are comfortable using AI tools to enhance your prospecting - whether that’s writing sharper messages, scoring leads, or automating repetitive tasks.
• Analytical and detail-oriented: you look at outreach data and see opportunities to improve, not just numbers on a dashboard.
• Self-motivated and creative - you don’t wait for a perfect playbook; you help write it.

• Energised by a fast-paced, high-growth environment where your impact is visible and your performance is rewarded.
• Fluent in Dutch and English (mandatory).

This it what we offer

• Good salary with a nice bonus structure;
• Free lunch at the office;
• Training opportunities;
• Hybrid work;
• Flexible Schedule;
• Proactive Career Management;
• Up to 1 month "work from anywhere"
• Bike Plan;
• Annual gathering;
• Thematic days (Dinner/Karts/Boat trip etc);
• Friday Drink;
• An awesome team so you always come home with a smile.

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