District Sales Manager
First seen by Alion on Oct 20, 2026.
Location: Alexandria
About the Role
We are looking for an experienced and results-driven District Sales Manager to lead and manage sales and distribution operations across the assigned district. The role involves supervising sales representatives, drivers, and warehouse staff, achieving sales targets, expanding market coverage, and ensuring efficient distribution and customer satisfaction.
The ideal candidate should have strong sales leadership, market development, and operational management skills, preferably within FMCG, food distribution, or agricultural products.
Key Responsibilities
Develop and execute district sales plans to achieve revenue, volume, and profitability targets.
Identify new business opportunities, open new markets, and expand the customer base across the assigned territory.
Lead and supervise the entire district sales and distribution team, including sales representatives, drivers, and warehouse personnel.
Monitor daily sales activities, customer visits, collection performance, and individual and team sales targets.
Build and maintain strong relationships with wholesalers, retailers, distributors, and key accounts.
Manage the district's distribution hub operations in coordination with the relevant teams, ensuring efficient order processing, stock availability, loading, delivery, and inventory control.
Monitor stock levels, product movement, and product availability to minimize shortages, slow-moving stock, and operational losses.
Analyze sales performance and market trends, identify gaps, and implement corrective actions to improve results.
Ensure effective coordination between sales, warehouse, and delivery teams to maintain timely and accurate customer orders.
Monitor competitors, market prices, customer needs, and emerging business opportunities.
Ensure compliance with company policies, pricing guidelines, sales procedures, and operational standards.
Prepare regular sales and operational reports covering targets, achievements, market coverage, inventory, and team performance.
Recruit, coach, and develop team members to improve productivity and achieve business objectives.
Requirements
Bachelor's degree in Business Administration, Commerce, Marketing, or a related field.
8+ years of experience in sales, preferably in FMCG, food distribution, agricultural products, or wholesale trading.
Proven experience in achieving sales targets and developing new markets.
Previous experience managing sales teams and distribution operations is highly preferred.
Good understanding of distribution channels, customer management, stock control, and market dynamics.
Proven experience in wholesale and distribution sales, with a strong understanding of wholesale markets, traders, and distribution channels.
Strong leadership, negotiation, communication, and problem-solving skills.
Ability to manage multiple operational functions and lead teams toward measurable results.
Good command of Microsoft Office, especially Excel.
Valid driving license and availability of a personal car are required.
Compensation & Benefits
Competitive salary.
Performance-based sales commission linked to agreed targets.
Monthly car allowance for using a personal vehicle for business purposes.