National Sales Manager

Reports To: Commercial Director / General Manager
Direct Reports: 3 District Sales Managers
Industry: FMCG / Food Trading & Distribution
Location: Egypt

Job Summary

We are seeking an experienced and results-oriented National Sales Manager to lead and manage the company's sales operations across three districts. The role is responsible for developing and executing national sales strategies, achieving revenue and profitability targets, expanding market coverage, and strengthening the company's presence across wholesale markets, wholesalers, retailers, and distribution channels.

The successful candidate will lead and develop District Sales Managers, ensure effective coordination between sales and distribution operations, and drive sustainable business growth across the company's portfolio of dates, dried fruits, nuts, and other dry agricultural products.

Key Responsibilities

• Develop and implement the national sales strategy in alignment with the company's business objectives.

• Set annual and monthly sales targets for the three districts and translate them into measurable targets for each District Sales Manager.

• Drive revenue growth, sales volume, market penetration, and profitability across all assigned territories.

• Identify new market opportunities, expand distribution coverage, and develop strategic relationships with key wholesalers, major traders, and large accounts.

• Develop and implement e-commerce sales strategies to expand the company's online presence and generate additional revenue streams.

• Develop plans to strengthen the company's presence in wholesale markets.

• Lead, supervise, and evaluate the performance of the three District Sales Managers.

• Ensure each district achieves its sales, collection, distribution, and market expansion targets.

• Conduct regular performance reviews and field visits to assess execution, identify challenges, and implement corrective actions.

• Coach and develop District Sales Managers to improve leadership, sales effectiveness, and team productivity.

• Ensure clear accountability for targets, team performance, and operational results across all districts.

• Monitor national and district-level sales performance against approved targets and budgets.

• Analyze sales trends, customer performance, product movement, and market share opportunities.

• Review pricing strategies, sales margins, discounts, and promotional activities to protect profitability.

• Monitor competitor activities, market prices, and customer purchasing behavior.

• Develop action plans to improve slow-moving products, increase product penetration, and maximize sales opportunities.

• Oversee the effectiveness of district distribution operations in coordination with the relevant teams.

• Ensure proper coordination between sales teams, drivers, warehouse personnel, and distribution hubs.

• Monitor stock availability, inventory turnover, order fulfillment, delivery performance, and product losses.

• Establish performance standards for sales and distribution operations and ensure compliance with company procedures.

• Coordinate with Procurement, Warehouse, Finance, and Operations to maintain product availability and efficient order-to-delivery processes.

• Build and maintain strategic relationships with key customers, wholesalers, major traders, and distributors.

• Identify and onboard new customers and distribution partners to expand national market coverage.

• Develop channel-specific sales plans for wholesale markets, retailers, and other relevant customer segments.

• Handle major customer negotiations, commercial agreements, and escalated customer issues.

• Ensure high customer satisfaction, strong retention, and sustainable business relationships.

• Define sales KPIs, performance standards, and reporting requirements for all districts.

• Participate in recruitment, selection, and development of sales leadership and frontline sales teams.

• Ensure consistent implementation of sales policies, pricing guidelines, credit terms, and collection procedures.

• Promote a performance-driven culture based on accountability, customer focus, and continuous improvement.

• Ensure accurate sales forecasts, reliable reporting, and timely escalation of business risks.

• Prepare and present monthly and quarterly sales performance reports to senior management.

• Develop national sales forecasts, budgets, market expansion plans, and resource requirements.

• Monitor key performance indicators, including target achievement, sales growth, gross margin, collection efficiency, active customers, and distribution coverage.

• Provide data-driven recommendations to improve commercial performance and support strategic decisions.

Requirements

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.

• 12+ years of progressive sales experience, preferably including experience in a National Sales Manager, Regional Sales Manager, or equivalent leadership role.

• Proven experience managing multiple districts or territories through subordinate sales managers.

• Strong background in wholesale trading, FMCG, food distribution, or agricultural products.

• Experience in wholesale markets, e-commerce, particularly in dates, dried fruits, nuts, and similar products, is highly preferred.

• Demonstrated track record of achieving sales targets, expanding market coverage, and improving profitability.

• Proven ability to lead multiple sales teams and manage distribution operations across different locations.

• Strong knowledge of sales forecasting, budgeting, pricing, customer segmentation, and performance analysis.

• Excellent negotiation, leadership, communication, and strategic planning skills.

• Strong analytical skills and proficiency in Microsoft Excel and sales reporting tools.

• Willingness to travel regularly across assigned districts.

Compensation & Benefits

• Competitive Salary.

• Performance-based incentives linked to agreed national sales KPIs.

• Monthly car allowance for using a personal vehicle for business purposes.