Product Marketing Manager

Job Summary

The Product Marketing Manager is responsible for driving the

commercial success of the company's products throughout their lifecycle, from

market opportunity assessment and business case development through launch,

sales enablement, and post-launch performance monitoring.

The role focuses on understanding market needs, customer

requirements, competitive positioning, pricing, and revenue opportunities to

develop effective go-to-market strategies and support business growth.

The Product Marketing Manager works closely with Sales,

Marketing, Product, and other internal stakeholders to ensure products are

commercially viable, well-positioned, effectively launched, and successfully

adopted by the target market.

1. Product Marketing Strategy & Business Planning

• Conduct

  market research, competitor analysis, and customer needs assessments to

  identify market opportunities.

• Develop

  business cases for new products, including market potential, revenue

  projections, pricing, and cost analysis.

• Define

  product positioning, target segments, value propositions, and key

  messaging.

• Develop

  commercial strategies aligned with company revenue and business

  objectives.

2. Go-to-Market & Product Launch

• Develop

  and execute go-to-market strategies and launch plans for new products and

  major enhancements.

• Coordinate

  with Product, Sales, and Marketing teams to ensure commercial readiness

  and successful product launches.

• Develop

  launch messaging, sales propositions, and support marketing and sales

  materials.

• Monitor

  launch performance and market adoption.

3. Sales Enablement & Revenue Growth

• Partner

  with Sales to develop product sales strategies and support revenue

  targets.

• Provide

  sales teams with product messaging, competitive insights, presentations,

  and objection-handling materials.

• Identify

  opportunities to drive revenue growth, customer acquisition,

  cross-selling, and upselling.

4. Market Intelligence & Product Performance

• Monitor

  market trends, competitors, customer feedback, and product performance.

• Analyze

  revenue, sales, adoption, and other commercial KPIs against business

  objectives.

• Recommend

  product positioning, pricing, or commercial improvements based on market

  and customer insights.

5. Cross-Functional Collaboration

• Act as

  the commercial link between Product, Sales, and Marketing teams.

• Communicate

  market and customer insights to Product and Technical teams to support

  product development priorities.

Requirements

Required Qualifications

• 5+

  years of experience in Product Marketing, B2B Marketing, Product

  Management, or a related commercial role, preferably in SaaS or

  Technology.

• Proven

  experience in developing business cases, commercial strategies, and

  go-to-market plans.

• Strong

  experience working with Sales teams to drive product revenue and

  commercial growth.

• Experience

  in market research, competitor analysis, customer segmentation, product

  positioning, and value proposition development.

• Familiarity

  with marketing and analytics tools such as HubSpot, Google Analytics,

  Hotjar, or similar platforms.

• Bachelor's

  degree in Marketing, Business Administration, or a related field. MBA is a

  plus.

Soft Skills

• Excellent

  communication and presentation skills in both English and Arabic.

• Customer-focused

  with strong problem-solving and decision-making abilities.

• Highly

  organized, analytical, and detail oriented.

• Comfortable

  working in a fast-paced, cross-functional environment.