Digital marketing Analyst - CEMEA

Visa is seeking a passionate marketing specialist to support media functions in driving performance and insights across paid earned and owned media channels. This role involves optimize media campaigns analyzing data creating strategies and collaborating with various teams. The ideal candidate will have experience in media planning and execution data analysis and cross-functional teamwork.

The position is located in Cairo Egypt and will report to the CEMEA Media Manager contributing to the overall success of Visas marketing initiatives.
Performance Measurement: Monitor track and analyze campaign performance across digital media platforms (e.g. Google Ads TikTok Meta LinkedIn Programmatic). Ensure that all metrics are accurately captured and reported identifying trends and making data-driven recommendations for campaign adjustments.

Data Analytics & Reporting: Build and maintain regular and ad hoc performance reports and dashboards using tools like Excel Google Data Studio Looker or Power BI. Interpret complex data sets and translate them into actionable insights for stakeholders.

Tagging & Implementation: Support event tagging strategies (e.g. GA4 Floodlight GTM) to ensure accurate campaign tracking and attribution. Setting up and maintaining tracking mechanisms to ensure precise data collection and analysis.

Insights & Optimization: Deliver insights that inform media strategy investment decisions and ongoing optimization recommendations. Identifying areas of improvement and implementing strategies to enhance campaign performance.

Collaboration: Work closely with media planners creative teams and external agencies to ensure data consistency and integrity. 

Dashboarding: Design and update dashboards to provide a clear view of KPIs and marketing ROI. Creating user-friendly dashboards that effectively communicate key performance indicators and campaign outcomes.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications:

• Bachelors degree in Marketing Business Analytics or a related field.
• 3-4 years of experience in a media and marketing analytics
• Proficient in media platforms such as Google Ads Meta Ads Manager DV360 or similar.
• Strong knowledge of digital measurement frameworks and performance metrics.
• Experience with analytics platforms (GA4 Adobe Analytics) and tag management tools (GTM Tealium).
• Advanced Excel and presentation skills
• Excellent analytical and problem-solving abilities.
• Strong communication and presentation skills.

Additional Information:

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work:

No

Employment Type:

Full-time