Customer Advocacy Manager
About the Team
The Customer Advocacy team you would lead is part of the broader Corporate Marketing team, which is focused on driving awareness, credibility, and presence among customers, prospects, partners, analysts, and influencers. This dynamic team is comprised of many functions, including communications, customer advocacy, and analyst relations. We serve different roles, but we all work together to amplify the Outreach brand.
The Role
At Outreach, our customers are our best advocates and most important asset. Do you love getting to know customers, what matters to them, and creating impactful programs that amplify their voice? We're looking for a dynamic Customer Advocacy Manager to join our corporate marketing team and drive advocacy throughout our customer base.
This is a high-impact, highly cross-functional role where you'll blend creative storytelling, relationship building, and strategic program design to drive measurable business outcomes. In this role, you will be responsible for the day-to-day management of our customer advocacy and reference program. Partnering with sales, marketing, customer success, and product teams, you will identify, curate, and amplify impactful customer experiences that elevate both our customers and our brand.
AI is changing how customer stories get found, shaped, and shared, and this role sits right at that intersection. We're a marketing team that uses AI to match the right advocate to the right moment, turn customer conversations into publishable stories faster, and spend more of our time on the relationships that make advocacy work. We're looking for someone who brings that same instinct to the program.
Location: We’re open to remote within the US or hybrid at one of our office locations (Seattle, Atlanta).
Your Daily Adventures Will Include:
- Run Daily Advocacy Operations: Own the day-to-day operations of the advocacy and reference program, including intake, prioritization, approvals, scheduling, and fulfillment.
- Maintain the System of Record: Keep customer profiles, permissions, and engagement history accurate and current within the reference management system.
- Produce Customer Stories: Work directly with customers to capture their success stories and translate them into compelling assets, including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements.
- Curate the Asset Library: Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success.
- Support Sales and Customer Success: Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support.
- Measure and Report on Impact: Track advocacy activity and support measurement of the program's impact on sales acceleration, customer engagement, and brand awareness.
- Strengthen the Program: Proactively identify and solve challenges in advocate recruitment, program participation, and content development.
Our Vision of You:
5+ years of experience in customer marketing, advocacy, or references within a B2B technology environment
Proven experience supporting sales reference and customer advocacy programs
Background in B2B customer marketing, advocacy, or reference programs
Exceptional written, verbal, high attention to detail and strong presentation skills
Build strong relationships with internal and external stakeholders to align advocacy programs with business priorities and drive measurable impact
Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline
Customer-first mindset with the ability to understand customer goals, pain points, and sentiment
Demonstrated curiosity about AI and emerging technologies, with a track record of using them to streamline program operations and free up time for higher-value customer relationships.
Preferred skills: Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact.
As you step into this role, you bring with you a sense of enthusiasm and purpose, ready to make a meaningful impact on our organization and the customers we serve. You're eager to immerse yourself in our dynamic environment, where creativity and collaboration are not just encouraged but celebrated as essential drivers of innovation.