Principal Product Marketing Manager, Competitive
About the Role
At Outreach, what we build changes how thousands of sales teams sell every day. We're looking for a Principal Product Marketing Manager, Competitive to shape how we understand, position, and compete in the rapidly evolving revenue technology market.
In this role, you'll own competitive intelligence across our AI and revenue platform portfolio, turning customer, competitor, and market insights into differentiated narratives, strategic recommendations, and competitive programs that help our Sales, Marketing, Partner, and Customer teams win. As a senior individual contributor, you'll influence go-to-market decisions, anticipate market shifts, and serve as a trusted advisor to leaders across the organization. If you're passionate about turning market intelligence into competitive advantage, you'll thrive in this role.
About The Team
At Outreach, product marketing doesn't just support the business, it shapes how thousands of revenue teams experience the platform every day. You'll join a tight-knit team that works at the center of Product, Marketing, Sales, and Customer Experience, tackling problems with a direct line to customer outcomes and company growth.
We're curious, collaborative, and a little obsessed with making things better. We push each other to do our best work, enjoy doing it and we genuinely have each other's backs.
Your Daily Adventures Will Include
- Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations.
- Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs that improve seller confidence and win rates.
- Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation.
- Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness.
- Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities.
- Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning.
- Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy.
- Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence.
Our vision of you
- Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations.
- Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs that improve seller confidence and win rates.
- Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation.
- Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness.
- Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities.
- Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning.
- Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy.
- Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence.
The mindset to succeed in the role
- Strategic and forward-looking, with the ability to anticipate market shifts and translate insights into actionable recommendations
- Naturally curious about customers, competitors, and emerging technologies, continuously seeking opportunities to strengthen Outreach's market position
- An influential leader who builds alignment and drives outcomes across organizations without formal authority
- An exceptional storyteller and communicator who can equip executive leaders, sellers, and marketers with compelling narratives that win in the market
- Comfortable operating in ambiguity, balancing long-term strategic thinking with rapid execution and measurable business impact
- Passionate about helping customer-facing teams succeed and creating competitive advantages that translate into revenue growth