Senior Director, Growth Marketing
About the Role
Outreach is seeking a dynamic and strategic Senior Director of Growth Marketingto drive measurable revenue growth through integrated marketing programs for multiple personas, industries, and products. This role will lead the teams and programs responsible for demand generation, account-based marketing (ABM), expansion/install base/lifecycle marketing, web, and digital marketing.
Outreach is looking for a leader to build and scale a rapidly growing business to drive pipeline, accelerate sales cycles, and reinforce leadership in the revenue orchestration market.
Reporting directly to the CMO, this leader will own the strategy, execution, and performance of the global revenue marketing organization.
Your Daily Adventures Will Include
Develop and execute the global growth marketing strategy aligned to company growth objectives.
Build annual and quarterly plans that drive pipeline, bookings, and revenue.
Establish scalable demand generation programs across enterprise, commercial, and strategic account segments.
Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels.
Own marketing-sourced and marketing influenced pipeline goals.
Forecast pipeline performance and communicate results to executive leadership.
Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI.
Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth.
Drive a culture of experimentation, testing, and continuous optimization.
Build and scale a sophisticated ABM program focused on large and global enterprises.
Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration.
Design personalized buying experiences for key accounts and buying committees.
Align marketing investments to account-level revenue opportunities.
Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels.
Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration.
Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity.
Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions.
Establish clear goals, accountability, and performance expectations.
Foster a culture of collaboration, innovation, customer focus, and operational excellence.
Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing.
Partner to define and establish best-in-class measurement and attribution frameworks.
Align pipeline generation efforts with go-to-market priorities and revenue targets.
Help shape market expansion, segmentation, and go-to-market strategy.
Own the Growth Marketing Strategy
Drive Pipeline and Revenue
Lead Account-Based Marketing
Scale Demand Generation
Build and Lead a High-Performing Team
Partner Across the Business
Our Vision of You
12+ years of B2B SaaS or enterprise software marketing experience.
5+ years leading growth marketing, revenue marketing, or demand/pipeline generation organizations.
Revenue ownership mindset with a focus on marketing-sourced pipeline, marketing-influenced pipeline, and bookings.
Experience marketing to enterprise and global accounts with complex buying committees by leveraging various demand generation and account-based marketing programs.
Proven success driving pipeline and revenue growth in high-growth technology companies.
Experience building and scaling teams through periods of rapid growth.
Strong understanding of AI, data, and modern go-to-market technologies (CRM, marketing automation, etc.)
Strong analytical and financial acumen with the ability to translate data into strategic decisions and business outcomes.
Experience with attribution, forecasting, funnel management, and revenue analytics.
Excellent executive communication and stakeholder management skills.
Experience in revenue technology preferred, but not required.