Digital Marketer

Requirements: Min 2.5 Years of Proven Experience in Digital Marketing, E-Commerce Marketing, SEO, or a similar role Strong hands-on SEO experience with a proven understanding of improving Google search rankings Hands-on experience managing and optimizing Shopify websites and e-commerce stores Experience with keyword research, on-page SEO, technical SEO, content SEO, and link-building strategies Strong experience with Google Ads and Meta Ads Experience with Google Analytics, Google Search Console, Google Merchant Center, and conversion tracking Experience managing and optimizing Shopify stores Experience adding and optimizing e-commerce products, collections, and product pages Strong understanding of e-commerce conversion optimization and customer acquisition Experience creating TikTok videos, Instagram Reels, YouTube Shorts, and other social media content Strong understanding of hashtags, social media SEO, viral trends, and organic growth Experience with email marketing and automation platforms such as Klaviyo, Mailchimp, or similar systems Experience using Canva, CapCut, Adobe Creative Suite, or similar content creation tools Strong analytical, copywriting, and problem-solving skills Ability to independently develop, execute, and optimize marketing strategies Experience marketing e-commerce, food, consumer products, or retail brands is highly preferred Core responsibilities: Develop and execute a comprehensive digital marketing strategy focused on increasing website traffic, visibility, and e-commerce revenue Lead the company’s SEO strategy with the goal of achieving first-page and top Google rankings for high-value keywords Conduct keyword research to identify high-intent searches related to Mexican candy, snacks, specialty products, and other relevant categories Manage on-page SEO including product titles, product descriptions, category pages, URLs, headings, metadata, internal linking, image optimization, and structured content Manage technical SEO including site speed, mobile performance, indexing, crawlability, redirects, broken links, and overall website health Develop off-page SEO and backlink-building strategies to improve domain authority Create SEO-focused blogs, buying guides, category content, and educational articles Manage and optimize Google Search Console, Google Analytics, Google Merchant Center, and Google Business tools when applicable Create, manage, and optimize Google Ads campaigns including Search, Shopping, Performance Max, display, and remarketing campaigns Create and manage Meta advertising campaigns across Facebook and Instagram Monitor advertising budgets, cost per acquisition, ROAS, conversions, and other performance metrics Manage and optimize the Shopify store to improve traffic, product visibility, customer experience, and conversion rates Add and update products, collections, descriptions, images, pricing, promotions, and other website content Optimize individual product pages to improve both Google rankings and customer conversions Help improve product visibility across Amazon, eBay, TikTok Shop, and other e-commerce marketplaces Coordinate marketing strategies across the Shopify website, Amazon, eBay, TikTok, and other sales channels Create and publish content across TikTok, Instagram, Facebook, YouTube, and other social media platforms Produce Reels, TikTok videos, YouTube Shorts, Stories, carousels, graphics, and promotional posts Research viral trends, sounds, hashtags, keywords, titles, and content formats and adapt them to the brand Create engaging product content including unboxings, taste tests, product demonstrations, reactions, comparisons, promotions, and educational videos Use social media content strategically to drive customers back to the Shopify store Develop and maintain a consistent social media and marketing content calendar Build and manage email marketing campaigns, newsletters, promotional blasts, abandoned cart sequences, and customer nurturing campaigns Segment email audiences and develop automated campaigns that encourage repeat purchases Develop seasonal promotions, product launches, bundles, discounts, and other e-commerce campaigns Implement retargeting strategies for website visitors and previous customers Research competitors and identify new opportunities for SEO, advertising, products, content, and customer acquisition Monitor website traffic, keyword rankings, conversion rates, advertising performance, social media engagement, and sales Conduct A/B testing on advertisements, landing pages, product pages, emails, and promotional offers Prepare regular reports showing marketing performance, opportunities, and recommended improvements Utilize AI tools for SEO research, content development, advertising, email campaigns, analytics, and marketing automation Work closely with leadership to continuously identify the most effective marketing strategies for growing the online business

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!