Social Media Manager

Requirements: Gender & Audience Understanding: Female candidates preferred, with a strong understanding of women's interests, concerns, communication styles, and the sensitivities surrounding cosmetic surgery. Medical Industry Experience: Previous experience in healthcare, medical aesthetics, cosmetic surgery, med spas, or a related medical environment is highly preferred. Social Media Expertise: Proven experience managing Facebook, Instagram, and Reddit communities, including organic engagement, grassroots marketing, and community-based audience development. Communication Skills: Excellent written English with the ability to use natural, empathetic, and medically appropriate terminology when discussing procedures such as breast reduction. Marketing & Compliance: Experience developing audience personas, executing targeted social media campaigns, generating leads, and promoting healthcare services while respecting community guidelines, patient privacy, and advertising disclosure requirements. Core responsibilities: Community Engagement: Identify, join, and actively engage with local mothers' groups, women's communities, and relevant online forums across Facebook, Instagram, and Reddit. Organic Promotion: Execute grassroots and guerrilla-style marketing initiatives to increase awareness of the clinic and its services through community participation and relationship building. Audience Engagement: Develop relatable, audience-appropriate messaging that resonates with women, particularly mothers, addressing common interests, concerns, and cosmetic surgery considerations. Procedure Promotion: Strategically promote Greenberg Cosmetic Surgery's services, with particular emphasis on breast reduction procedures, their potential benefits, and relevant patient considerations. Content Creation: Create engaging posts, comments, responses, and educational content using natural, conversational language tailored to each platform and community. Persona Development: Adapt communication styles to different audience segments and community contexts while maintaining transparent representation of the clinic and its marketing affiliation. Lead Generation: Identify potential patient inquiries, encourage interested individuals to explore the clinic's services, and appropriately direct prospects to official consultation channels. Monitoring & Reporting: Track community engagement, audience sentiment, referral traffic, inquiries, and campaign performance while ensuring all promotional activities comply with platform rules and healthcare advertising regulations.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!