Role overview & Key responsibilities: This role goes beyond production. You will shape how PadCare Labs looks across every touchpoint - digital, print, and in-person. You will bring brand guidelines to life consistently across campaigns, platforms, and formats, and help build a visual identity that people recognise instantly. You will work closely with the Content Executive, the Brand Lead, and the leadership team, which means you will need strong execution skills alongside a good eye for brand consistency. 1. Visual Identity and Brand Consistency Design assets across digital and print that are consistent with brand guidelines Help maintain and evolve the visual identity system (colour, typography, iconography, templates) Flag and help resolve visual inconsistencies across channels and touchpoints 2. Campaign and Marketing Collateral Design creatives for social media (LinkedIn and Instagram), campaigns, and launches Create presentation decks, one-pagers, brochures, and sales collateral Translate content briefs and copy into clear, on-brand visual formats 3. Digital and Web Assets Design landing page graphics, email templates, and website visuals Create banner ads and digital assets for paid and organic campaigns Support basic web/UI asset needs in coordination with dev or agency partners 4. Employer Branding and Recruitment Collateral Design job post templates, careers page visuals, and recruitment campaign creatives Support employer branding initiatives with consistent, on-brand visual assets 5. Events: Internal and External Design collateral for external events, conferences, and summits (banners, booth design, signage, printed materials) Support internal events such as townhalls with relevant visual and presentation assets Liaise with stakeholders to ensure event materials are briefed, prepped, and on-brand 6. Collaboration and Workflow Work closely with the Content Executive to pair visuals with copy across channels Coordinate with external agencies, freelancers, and internal teams as needed Incorporate feedback quickly while maintaining brand and quality standards 7. Tools and Innovation Maintain strong working proficiency in design tools (Figma, Adobe Creative Suite, or equivalent) Leverage AI design tools to improve efficiency and explore new creative directions Continuously identify ways to streamline design workflows and output
Requirements What we're looking for: 2 to 3 years of experience in graphic design, with a strong portfolio across digital and print Solid grasp of typography, layout, colour theory, and brand systems Proficiency in Figma and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign) Experience designing for social media and digital campaigns Ability to work across multiple formats: social, web, print, and event collateral Basic motion graphics or video editing skills are a strong plus Familiarity with AI design tools is a plus Comfort working in a lean, fast-moving team where you own your work end-to-end Culture Fit: Must align with PadCare’s values - Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation. Work Mode: Full-time, Pune-based (remote / hybrid for exceptional candidates)
Benefits Why Join us: Compensation: Competitive salary in line with industry standards. Growth Path: Opportunity to scale into Design Head and beyond as PadCare expands globally. Purpose With Impact: Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women’s health, the environment, and sanitation workers' dignity. Eco-Warrior in Action: Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions-real impact, not just buzzwords. Innovation Meets Heart: Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy. Grow With Us: We’re a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact. A Culture That Cares: Work in a space where collaboration, inclusivity, and purpose aren’t just values-they’re how we roll every day
