Sales & Activation Manager – EMEA
Confirmed on the employer's own hiring board on Oct 30, 2026. First seen by Alion on Oct 28, 2026.
Our wholesale partners are an increasingly important part of how riders discover and experience the brand. We are looking for someone who can grow existing accounts, win new partners that fit the brand, and turn strong relationships, in-store execution and local cycling communities into meaningful commercial results.
The Role
You own a the a portfolio of wholesale accounts in EMEA and are responsible for their sales targets, from pre-sale and re-orders to sell-through, account planning and new business.
Reporting to the Head of Wholesale - EMEA & Americas, you will work closely with our global Sales team and collaborate across Marketing, Trade Marketing, Product, Finance and Operations.
You own the commercial side - targets, partner relationships, in-field execution, and commercial follow-up for your accounts. Trade Marketing owns the planning, budgets, and coordination of brand activations, visual merchandising initiatives, and in-store experiences. Together, you make sure every initiative strengthen our presence with wholesale partners, engage local cycling communities, and drive sales.
Your Responsibilities
Account Ownership & New Business
- Deliver agreed sales targets across a portfolio of EMEA wholesale accounts
- Lead pre-sale meetings and secure orders across collections and categories
- Develop accounts throughout the season through re-orders, assortments optimization, and structured accounts plan.
- Analyze sell-through data shared by partners and turn insights into actions
- Prospect and onboard new wholesale partners that fit the brand
- Build and maintain an active new business pipeline in the CRM
- Report on account performance, pipeline, and market developments to the Head of Wholesale
- Act as a trusted commercial partner with a long-term mindset
- Visit partners regularly to improve product placement, visibility and customer experience
- Execute brand standards and visual merchandising in-store, based on plans coordinated by Trade Marketing
- Identify opportunities to improve product visibility, sell-through, and the overall customer experience
- Lead staff training on product knowledge, fit, and storytelling, translating design and function into clear, confident sales narratives
- Support staff seeding strategies and develop simple and effective sales with HQ teams
- Join partner rides and build relationships with local cycling communities to grow brand presence
- Identify activation opportunities with partners and bring them to Trade Marketing, then own the in-field execution and commercial follow-up
- Support ambassador relationships in-market
- Act as a visible and professional brand representative in EMEA
- Align campaigns, assets, and seasonal priorities with Marketing and Trade Marketing.
- Work with Product on collections and seasonal narratives and with Logistics and Operations on deliveries, customs, and B2B needs
- Share partner feedback and market insights with HQ
Who you are
You are commercially driven, brand-sensitive, and people-oriented.
- You take ownership of sales targets and enjoy developing accounts and winning new business
- You are proactive, structured, and confident working independently across markets
- You build strong, long-term relationships and know how to turn opportunities into commercial results
- You thrive in retail environments and enjoy spending time with wholesale partners
- You are confident leading commercial meetings, product presentations, and staff training
- You are a passionate cyclist, comfortable joining partner rides and engaging with local cycling communities
- 3-6 years in wholesale sales, account management, or business development, ideally in cycling, sports, or premium consumer brands
- Strong understanding of retail environments and customer experience
- A proven track record of delivering sales targets, managing wholesale accounts, developing new business and using sell-through data to drive results
- Experience with ERP and CRM systems
- Fluent in English
Location & Travel
Based at our Copenhagen HQ, with frequent travel across EMEA (approximately 50+ days per year) to spend time with partners, prospects, and local cycling communities.
What do we offer?
We are driven by our core values of passion, performance, and accountability. Our mission is to challenge ourselves to bring the best possible products to cycling communities globally. We want work to be fun and inspirational and to challenge the status quo. We foster an environment with plenty of room to grow and learn as a team and as individuals. You will join a truly international, progressive, and result-oriented team as we continue our ambitious growth journey over the next years.
How and when to apply
Please send your CV and cover letter no later than November 15. We will review and react to applications as they are received. All inquiries are treated confidentially.
Equal opportunity employer
Pas Normal Studios is an equal opportunity employer and all aspects of employment reflect that. We don’t discriminate based on race, colour, religion, disability, gender identity, sexual orientation, marital status, age, or political orientation no matter where we operate.
About Pas Normal Studios
Pas Normal Studios wants to inspire people to explore their own road. Through innovative designs, brand collaborations and the development and sourcing of products and production methods, we aim to be the pioneering brand for dedicated cyclists. Based in Copenhagen, Denmark, with a global presence and international culture, we are committed to the continuing development of cycling. With inspiration from international art, culture, and fashion, we are a brand defined by contemporary patterns and colors with Scandinavian roots. We are always in pursuit of quality, craftsmanship and sustainable solutions, our products are created for long-term usage, working as a system across seasons.