Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM) - Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, manage, and optimize automated marketing campaigns, email workflows, lead nurturing programs, and CRM automation.

This is a hands-on marketing operations role focused on turning marketing systems into measurable pipeline and revenue growth.

You’ll work across:

• HubSpot, Marketo, Pardot, and other automation platforms
• Email marketing and nurture campaigns
• Lead scoring and lifecycle automation
• CRM integration and lead routing
• Audience segmentation and database management
• Campaign analytics and optimization

If you enjoy building scalable automation systems, improving conversion rates, and connecting marketing activity to sales outcomes, this role is a strong fit.

What You’ll Own

Marketing Automation & Workflows

• Build, launch, and optimize automated marketing workflows
• Create:
• Lead nurture campaigns
• Drip sequences
• Trigger-based automations
• Lifecycle workflows
• Re-engagement campaigns
• Develop and maintain lead scoring models
• Troubleshoot workflow logic, triggers, and automation errors
• Continuously improve automation performance and reliability

Email Marketing & Campaign Execution

• Build and execute campaigns using:
• HubSpot
• Marketo
• Pardot (Account Engagement)
• ActiveCampaign
• Klaviyo
• Create and optimize email sequences for different audiences and lifecycle stages
• Conduct A/B tests across:
• Subject lines
• Email copy
• Calls-to-action (CTAs)
• Send strategies
• Ensure emails are mobile-responsive, brand-consistent, and conversion-focused
• Monitor email deliverability and engagement performance

CRM, Lead Management & Sales Alignment

• Integrate marketing automation platforms with CRMs including:
• Salesforce
• HubSpot CRM
• Zoho CRM
• Build and maintain accurate lead routing and handoff workflows
• Ensure qualified leads reach sales teams quickly and correctly
• Improve marketing-to-sales alignment across the funnel
• Track campaign influence from initial engagement through opportunity and conversion

Lead Scoring & Audience Segmentation

• Build and optimize lead scoring based on:
• Engagement
• Behavior
• Demographics
• Lifecycle stage
• Buying intent
• Create targeted audience segments based on:
• Industry
• Persona
• Behavior
• Engagement
• Lifecycle stage
• Maintain clean and organized marketing databases
• Remove duplicate, inactive, and outdated records

Analytics & Reporting

• Track key marketing metrics including:
• Open rates
• Click-through rates
• Conversion rates
• Lead-to-opportunity conversion
• Pipeline contribution
• Revenue impact
• Build dashboards and reports using HubSpot, Marketo, Power BI, or Tableau
• Analyze campaign and workflow performance
• Provide actionable recommendations based on performance data

Marketing Operations & Optimization

• Identify opportunities to automate repetitive marketing processes
• Test new workflows, messaging, and audience strategies
• Improve campaign efficiency and scalability
• Support attribution and revenue reporting
• Maintain compliance with GDPR, CAN-SPAM, and CCPA
• Stay current with marketing automation trends and platform updates

Requirements

Must-Have Experience

• 2+ years of marketing automation or marketing operations experience
• Hands-on experience with at least one major marketing automation platform:
• HubSpot
• Marketo
• Pardot (Account Engagement)
• ActiveCampaign
• Experience building:
• Automated workflows
• Lead nurture campaigns
• Email campaigns
• Lead scoring models
• Audience segments
• Experience working with CRM systems and lead management workflows
• Strong understanding of:
• Email marketing
• Marketing operations
• CRM workflows
• Email deliverability
• Data management
• Strong Excel or Google Sheets skills
• High attention to detail and strong execution skills
• Strong written and verbal English communication
• Ability to work remotely during U.S. business hours

Nice to Have

• HubSpot, Marketo, or Pardot certifications
• Experience with Salesforce, HubSpot CRM, or Zoho CRM
• Experience in B2B SaaS, e-commerce, or growth marketing
• Familiarity with:
• Multi-touch attribution
• Revenue Operations (RevOps)
• Marketing analytics
• Funnel optimization
• Experience using Zapier, APIs, or third-party integrations
• Familiarity with Power BI or Tableau

Tools You May Use

• HubSpot
• Marketo
• Pardot / Account Engagement
• ActiveCampaign
• Klaviyo
• Salesforce
• HubSpot CRM
• Zoho CRM
• Zapier
• Excel / Google Sheets
• Power BI / Tableau
• API integrations

What Makes You a Strong Fit

• You think in systems, workflows, and automation
• You enjoy building processes that scale
• You understand how marketing automation impacts pipeline and revenue
• You’re comfortable working across marketing and sales teams
• You use data to identify what’s working and what needs improvement
• You catch workflow and data issues quickly
• You can manage multiple campaigns and automations simultaneously
• You focus on measurable outcomes, not simply launching campaigns

What a Typical Day Looks Like

You might start by reviewing active campaigns, workflow performance, lead routing, and email engagement metrics.

From there, you’ll build or optimize nurture sequences, troubleshoot automation issues, update audience segments, review lead scoring, and ensure qualified leads are routed correctly to sales.

You’ll also analyze campaign performance, clean CRM data, run A/B tests, update reporting dashboards, and identify opportunities to automate manual processes.

In short: you build and optimize the automation infrastructure that turns marketing activity into qualified pipeline and revenue.

Key Metrics for Success

• Lead-to-opportunity conversion rate
• Marketing-generated pipeline
• Email engagement and conversion rates
• Workflow accuracy and reliability
• Lead routing accuracy
• Database cleanliness and segmentation quality
• Marketing attribution accuracy
• Automation-driven efficiency improvements
• Revenue contribution from marketing campaigns

Why This Role Stands Out

• Own a function directly connected to pipeline and revenue
• Hands-on exposure to leading marketing automation and CRM platforms
• Build scalable systems rather than simply execute individual campaigns
• Work across marketing, sales, CRM, and analytics
• Fully remote environment with strong ownership
• Growth opportunities into:
• Marketing Operations Manager
• Revenue Operations (RevOps)
• CRM & Automation Manager
• Growth Marketing
• Marketing Operations Leadership

Interview Process

• Initial Screening Call
• Video Interview with Pavago Recruiter
• Practical Marketing Automation / Workflow Assessment
• Client Interview
• Offer & Onboarding

Apply Now

If you have hands-on experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms and enjoy building workflows that improve lead nurturing, conversions, and revenue, we’d love to hear from you.

Apply today and help build scalable marketing automation systems that drive measurable business growth.

Important: Spark Hire Video Interview

As part of the application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire. This is an important part of our screening process and gives you an opportunity to introduce yourself, highlight your relevant experience, and share why you’re a strong fit for the role.

Please complete the Spark Hire interview promptly after receiving the invitation, as applications without a completed video interview may not move forward in the hiring process.

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