Senior Creative Strategist - Paid Social (Meta Ads)

Senior Creative Strategist (Paid Social | Meta Ads) - Remote | EST Hours

Position Type: Full-Time, Remote

Working Hours: EST Business Hours

About the Role

We’re hiring a highly creative and performance-driven Senior Creative Strategist - Paid Social to lead Meta advertising campaigns across multiple brands and accounts.

This is not a traditional media buyer role focused only on dashboards and bid adjustments.

Your biggest strength should be your ability to:

• Create winning ad concepts
• Develop strong hooks and messaging
• Direct UGC and storytelling
• Turn creative ideas into profitable ad campaigns

You will own campaigns from:

Idea → Creative Strategy → Launch → Optimization → Scale

while being fully accountable for:

• CPL
• CPA
• ROAS
• Creative performance
• Growth outcomes

If you thrive at the intersection of:

• Performance marketing
• Consumer psychology
• Storytelling
• Paid social creative strategy

This role is a strong fit.

What You’ll Own

Meta Ads Campaign Ownership

• Build, launch, manage, and scale:
• Facebook Ads
• Instagram Ads
• Manage multiple client accounts simultaneously
• Handle monthly ad budgets ranging from:
• $10K
• $50K
• $250K+
• Optimize campaigns for:
• Lead generation
• E-commerce
• Customer acquisition
• ROAS
• CPA
• Conversion growth

Creative Strategy (Primary Focus)

This is a creative-first role.

You will:

• Develop original ad angles and campaign concepts
• Create:
• Hooks
• Messaging frameworks
• Positioning strategies
• Offer narratives
• Write detailed creative briefs for:
• Video editors
• Graphic designers
• UGC creators
• Lead UGC direction including:
• Scripting
• Storytelling
• Creator guidance
• Emotional framing
• Shape high-converting paid social narratives from scratch
• Continuously test fresh creative concepts and iterations

Performance Optimization

• Monitor campaign performance daily
• Analyze:
• CPL
• CPA
• CTR
• ROAS
• Hook rates
• Watch time
• Conversion metrics
• Identify winning creatives and scale them aggressively
• Optimize:
• Audiences
• Creatives
• Offers
• Funnels
• Landing page alignment
• Improve performance primarily through creative iteration - not just media buying

Creative + Data Feedback Loop

• Use performance data to improve:
• Messaging
• Storytelling
• Offers
• Emotional triggers
• Understand:
• Why ads convert
• Why creatives fail
• What psychological angles drive performance
• Iterate quickly using data-backed creative insights

Collaboration & Leadership

• Work closely with:
• Designers
• Editors
• Creators
• Marketing leadership
• Align campaigns with revenue and growth goals
• Operate independently with high ownership
• Drive a strong creative testing culture across accounts

What Makes You a Strong Fit

• You think creatively first and analytically second
• You understand emotional drivers behind conversions
• You proactively bring new ideas and testing angles
• You move fast without sacrificing quality
• You are highly accountable for outcomes
• You thrive in fast-paced growth environments

Required Experience & Skills

• 3+ years running high-level Facebook and Instagram ad campaigns
• Proven experience managing:
• $10K+/month ad spend
• Preferably $50K-$250K+ budgets
• Experience managing multiple client accounts simultaneously
• Strong hands-on creative strategy experience including:
• Ad concepts
• Creative briefs
• Storytelling
• UGC direction
• Messaging frameworks
• Strong copywriting and hook-writing ability
• Deep understanding of:
• Meta Ads Manager
• Facebook Business Suite
• Pixel tracking
• Attribution
• Conversion optimization

Important

Candidates focused only on media buying without strong creative strategy involvement will not be a fit.

What Separates Top Candidates

• Portfolio of winning Meta ad creatives
• Experience scaling successful creatives quickly
• Strong understanding of:
• Direct-response psychology
• UGC performance
• Creative psychology
• Conversion flows
• Hands-on experience directing:
• Creators
• Video concepts
• Ad scripting
• Experience with:
• E-commerce brands
• Lead generation funnels
• Info products
• SaaS
• DTC brands
• AI-assisted creative workflow experience using:
• ChatGPT
• Claude
• AI scripting tools
• AI concept generation

What a Typical Day Looks Like

• Review ad performance and creative metrics
• Brainstorm and develop new ad angles
• Write creative briefs and hook variations
• Coordinate with editors and designers on ad production
• Launch and optimize Meta campaigns
• Analyze creative winners and losers
• Iterate campaigns based on conversion data
• Test new messaging frameworks and offers

In short:

You drive growth by creating and scaling high-performing paid social creatives that consistently convert.

Key Metrics for Success (KPIs)

• Improved CPL, CPA, and ROAS
• Speed of creative testing and iteration
• Performance of ad creatives across accounts
• Scalable campaign growth
• Creative hit rate and winning ad identification
• Consistent account growth and profitability

Why This Role Stands Out

• Creative-first paid social role
• High ownership across strategy and execution
• Opportunity to work on large-budget Meta campaigns
• Strong influence on revenue and growth outcomes
• Fast-paced performance marketing environment
• Freedom to aggressively test creative ideas
• Exposure to scaling brands and multi-account growth

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you:

• Know how to create Meta ads that actually convert
• Understand storytelling and direct-response psychology
• Love testing creative angles
• Thrive owning performance outcomes

This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.