Commerce Media Marketing Associate Manager

Overview

This high-visibility position will lead retail media search strategy and marketing for assigned retailers across the PepsiCo NA Commerce business. The associate will be hands-on-keyboard to develop, execute, and optimize retail media search campaigns in support of the full portfolio of PepsiCo brands. You will be a trusted thought partner with senior business stakeholders (marketing & sales), retail media networks, and data science teams to design and execute best in class retail media search marketing program, report on key metrics to deliver on how the channel is driving customer and business value. You will stand up reporting solutions that help stakeholders understand effectiveness of the channel and will develop and implement recommendations on how to improve business results. You will work directly with the customer, pressure-testing new capabilities, pushing for enhanced measurement, and designing novel tests toward foundational learnings. Your work will be critical to help improve the value driven through Digital Commerce platforms with retail media search being a significant portion of our marketing investment.

Responsibilities

Campaign execution:

• Create & execute retail media search campaigns for Walmart, supporting the full PepsiCo portfolio of brands.
• Optimize campaigns at regular cadence to hit key KPIs
• Ensure deployment of best practices across all retail media search activities; communicate gaps and opportunities
• Proactively seek out new opportunities to grow search campaigns via new campaign strategies and tactics, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion
• Liaise with cross functional teams (Sales, Marketing, digital/tech product, etc.) to build in-depth knowledge of business objectives, performance, and product mix to identify growth opportunities on retail media search

• Develop retailer-specific search strategies that reflect differences in auction dynamics, onsite placements, and shopper behavior

Budget management:

• Drive forecasting process across budgets, ensure pacing, adjustments and alignment to any budget changes, working closely with finance stakeholders and internal systems
• Advocate for incremental investment, developing business cases outlining scenario outcomes and communicating opportunity cost trade-offs to senior stakeholders
• Make investing decisions, considering budgetary allocation trade-offs across calendar and brands, proactively recommending shifts to drive optimal business outcomes

Retail media partnership:

• Advocate for insightful measurement reporting beyond what is readily available
• Co-build and pilot enhanced capabilities to optimize PepsiCo performance

• Strong partnership on incrementality, lift, or causal measurement frameworks for retail media search, including designing statistically credible tests (hypothesis, success criteria, control conditions)

Reporting and optimization:

• Develop and lead reporting framework with internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
• Test and measure automation capabilities and scale positive outcomes
• Ideal candidate will have execution, testing and integration experience across the Skai ecosystem
• Partnering with data science / analytics teams to evolve iROAS and value-based KPIs, not just platform ROAS

Compensation and Benefits:

• The expected compensation range for this position is between $93,500 - $156,450.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Desired Characteristics / Qualifications/Requirements:

• Strong player/coach mentality, equally comfortable building and advocating for new strategies while also executing hands-on-keys in Search platforms
• Ability to communicate and collaborate effectively at various levels of the organization, inclusive of senior marketing and sales leadership
• Strong critical thinking and problem-solving skills
• Results-oriented strategic thinker who demonstrates a bias for action with a can-do approach

• Team player with the ability to excel in an agile, collaborative, ambiguous environment
• Ability to multitask and handle other duties as assigned
• Comfort navigating highly complex and matrix organizations
• Accountability and management of large-scale budgets
• Be able to communicate business requirements to translate to platform/product priorities and actions
• Flexibility to sometimes work around tentpole retailer events and activations
• Comfort working with raw data extracts

Minimum Qualifications

• 4+ years' experience in running retail media search campaigns (e.g. Amazon Ads, Walmart Connect, Kroger Precision Marketing, Instacart Ads, Criteo Search). 2+ years owning direct customer/retailer facing leadership and with accountability to investment and business results
• Prior experience with automation platforms (e.g Skai, Pacvue)
• Expertise with Microsoft Excel (pivot tables, advanced formulas) , Word, and PowerPoint is required
• Experience with within an agency environment highly desired

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.