Graphic Designer

Company: PERCH Brands Pvt. Ltd.

Experience: 2–4 Years

Location: West Delhi

Work Mode: On-site

Employment Type: Full-time

PERCH Brands Pvt. Ltd. is a rapidly growing homegrown D2C menswear brand, founded in 2023. We focus on premium-quality smart-casual apparel for the contemporary Indian man, combining refined everyday aesthetics, sharp silhouettes, premium fabrics and modern design.

We are looking for a Graphic Designer with strong visual sensibility and AI-assisted creative capabilities to join our creative team and help build high-quality visual communication across digital and brand touchpoints.

• Develop high-quality creatives for social media, website, campaigns, product launches and digital marketing
• Design social media posts, Reels covers, Stories, website banners, campaign creatives, emailers and other digital assets
• Translate brand concepts and campaign briefs into strong visual executions
• Maintain consistency in PERCH's visual language, typography, composition and overall brand aesthetic
• Work closely with the marketing, content, social media and photography teams on creative requirements
• Create and adapt creatives for different platforms and formats
• Develop AI-assisted visual concepts and campaign assets using relevant generative AI tools
• Use AI tools for ideation, image generation, background creation/replacement, visual exploration and creative enhancement
• Combine AI-generated assets with real product photography while maintaining product accuracy and visual consistency
• Create premium, editorial and fashion-focused visuals rather than generic AI-generated content
• Explore new AI workflows and tools to improve creative speed, output quality and production efficiency
• Assist with photoshoot concepts, moodboards, campaign references and visual direction
• Retouch and enhance product/lifestyle imagery when required
• Create multiple creative variations for performance marketing and social media testing
• Ensure all final creatives are commercially usable, polished and aligned with brand guidelines

• 2–4 years of experience in graphic design, preferably with a fashion, lifestyle, D2C or consumer brand
• Strong understanding of layout, typography, colour, composition and visual hierarchy
• Strong portfolio demonstrating digital and brand creatives
• Hands-on experience with AI creative tools
• Ability to write effective prompts and refine AI outputs into production-ready creative assets
• Strong understanding of AI image generation, image manipulation and creative compositing
• Good understanding of social media and digital-first design formats
• Strong attention to detail, especially around product accuracy, proportions, colours, fabrics and garment details
• Ability to work on multiple briefs and deliver within timelines