Digital Marketer

Pertinence Group is an enterprise development group built around people first, founded with a clear purpose: to uplift individuals through well-structured investment, business creation, and innovation.

What began as a focus on real estate and training has since grown into a broad ecosystem of businesses, with subsidiaries operating across both the mainland and island areas of Lagos, plus an expanding presence in the United Kingdom, Canada, and the United Arab Emirates.

The group is recognised as one of Africa's most trusted entrepreneurially driven organisations, distinguished by robust governance, technology-led solutions, and a firm dedication to people.

Pertinence Group is recruiting a Digital Marketer who can translate ideas into compelling digital content, run campaigns, nurture online communities, and contribute directly to business growth.

• Location: Egbeda, Alimosho – Lagos
• Employment Type: Full-time

• Design and roll out digital marketing campaigns spanning social media, email, WhatsApp, websites, and other relevant digital channels.
• Produce engaging content, including social media posts, captions, graphics, videos, reels, and other digital marketing assets.
• Oversee the company's social media accounts while maintaining a steady content calendar and a consistent brand voice.
• Plan and run paid advertising campaigns on platforms such as Meta, Google, and other relevant channels.
• Track campaign performance, analyse digital marketing data, and deliver regular reports together with recommendations.
• Grow audiences and drive engagement, leads, conversions, and other agreed digital marketing objectives.
• Carry out market, audience, and competitor research to identify trends, opportunities, and effective digital strategies.
• Work closely with the Sales, Marketing, and other relevant teams to support campaigns, product launches, events, and business goals.
• Manage online communities and respond appropriately to audience interactions.