CRM & Lifecycle Manager

Join our team as a CRM & Lifecycle Manager, where you'll play a key role in rethinking customer engagement through AI, automation, and data-driven strategies. You'll own key parts of the customer lifecycle, design new journeys, and build workflows that bring them to life. You'll also help shape how the CLM works, automate repetitive tasks, and experiment with AI-driven personalization and segmentation. This is an opportunity to directly impact the strategy of a rapidly growing company and make a difference in the lives of millions of people.

Missions

• Posséder la responsabilité de la gestion du cycle de vie client, de la conception des parcours clients à l'automatisation des workflows.
• Utiliser les données comportementales pour identifier les opportunités d'engagement et les transformer en expériences pertinentes.
• Collaborer avec les équipes produit, données, ingénierie et marketing pour améliorer l'expérience client et l'infrastructure associée.

Profil recherché

- Daily, active use of AI tools such as Claude or ChatGPT for building, copy, QA, localisation and workflow automation. You have a clear view of what to automate and what stays human

- Value clarity, candour and collaboration

- Believe process serves outcomes, not the other way around

- Able to own CRM as a team of one when needed: briefing agencies and freelancers, holding them to account, and saying "not this week" to requests with a clear reason

- Are curious beyond CLM and happy to pick up other marketing projects

- HTML and Liquid for email templates

- A habit of measuring. You set up tests properly, read results critically and sanity check a number before anyone else does

- SQL, or working with a data warehouse and product analytics

- A CRM platform migration

- Hands on experience in Customer.io or a comparable platform such as Braze, Iterable or Klaviyo. You're comfortable with segmentation logic, events, attributes and journeys that branch

- Marketing automation beyond the CRM, such as webhooks or tools like n8n

- A two sided or reputation exposed marketplace, such as pets, dating, fintech or the gig economy

- Fluent English, written to a standard that needs no editing before it reaches a customer

- 4 or more years in CRM or lifecycle marketing, preferably in house, with campaigns you personally built that moved a metric you can name. Marketplace, consumer app or ecommerce experience is a strong plus

- Have the mindset of a hands on builder rather than a delegator

- Are excited by the challenge of scaling one of Europe's most impactful consumer marketplaces

- Take a roadmap and run with it, without needing daily direction