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Location
In office (Amsterdam)
Seniority
Middle · 4+ years exp

Confirmed on the employer's own hiring board on Nov 10, 2026. First seen by Alion on Nov 9, 2026. Picnic scores B on the Alion truth index.

Overview
Company
Impact
Profile match
Picnic is a Dutch online supermarket headquartered in Amsterdam that sells groceries through its mobile app and delivers them free of charge with its own electric vans on fixed routes. Founded in 2015, it operates in the Netherlands, Germany and France from distribution centers and local hubs, and develops its own software, warehouse automation and a range of more than 3,000 private label products. It hires hub leads, site leads, last mile logistics team leaders, maintenance technicians and mechanics, as well as supply chain coordinators, packaging and design specialists, tax specialists and people partners in Amsterdam, Dusseldorf, Hamburg, Paris and Berlin.
Backed by NPM Capital

In a nutshell  

Products are the core of our business. We aim to offer the best product range, to make sure we always deliver the best quality. The role of Private Label & New product Specialist focuses on analytical, strategic & creative projects. In this role, you will be responsible for developing new Picnic products that bring a smile to your face. You will manage the entire process of the development of our private label products from A to Z, from analysing range strategies to product tasting to international sourcing to design creations. Together with a passionate team, your goal will be to stay of top of trends and market developments, select the best products for the best prices and make sure that they come into store with a stunning design. You offer entrepreneurial, realistic, and practical business opportunities. Have a forward-thinking idea? Tell your team, modify it, evaluate, experiment, and then make a real impact in our company! 

Tricks of the trade 

  • Category expertise: Build and develop a deep understanding of your category through a combination of Picnic data, customer insights and supplier input.  
  • Tender strategies: Define clear negotiation strategies to ensure competitive conditions with our suppliers. 
  • Supplier negotiations: Run (international) tenders and negotiations with suppliers from start until signed contract 
  • Commercial opportunities: Keep an eye open for commercial opportunities and use a data-first approach to identify category innovations. 
  • Team collaboration: Work together with your category team to bring the best to our customers. 
  • Margin & pricing: Perform margin and pricing analyses. 
  • Sustainable packaging: Research and develop sustainable packaging options. 
  • Product creation: Create beautiful and affordable products designed for the home, not for the shelf. 

Your superpowers 

  • MSc. degree with exposure to analytical problem-solving 
  • Up to 4 years work experience in an analytical and consumer-centric environment 
  • Strong conceptual, project management and stakeholder management skills  
  • A genuine passion for food, consumer products and design 
  • Commercial drive, a nose for opportunities and not afraid to negotiate 
  • Versatile multitasker with a can-do attitude, work proactively and be able to switch between strategic and operational work 
  • Persistence and enthusiasm to drive projects to a successful end result 
  • Analytical mind but not afraid of getting creative 
  • Fluency in English

Picnic perks

Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

Learning & development 

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. 

All the rest 

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well. 

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