GTM Lead

Pinnacle Group exists to connect people with opportunity. For the last 25 years, we've done exactly that by living our core values of putting people first, delivering excellence in all we do, and giving back to the communities in which we live and work. We are a leading workforce solutions company supporting the talent needs of global leaders in financial services, technology, communications, utilities, and transportation and we are one of the largest women and minority-owned companies in our industry. Our team of service-driven, energetic, and diverse professionals is well-respected in our industry and our leadership team is aligned and focused on taking the company to the next level. If you're looking for a new opportunity where you can truly make a difference, we hope you'll apply for a position with us.

Job Summary

• Own the operating model, execution strategy, performance standards, and operating cadence for an assigned GTM motion.
• Partner with Sales Leadership to develop GTM plays, campaign priorities, commercial messaging, target-account strategies, and partner-development initiatives.
• Serve as the subject matter expert for relevant service offerings, market trends, buyer personas, ideal customer profiles, competitive activity, and GTM best practices.
• Translate organizational growth priorities into structured demand-generation, account-development, partner-development, and pipeline-creation activities.
• Lead the day-to-day operations of the assigned GTM team, including workload prioritization, resource allocation, performance expectations, and operational coverage.
• Establish and manage team KPIs related to productivity, quality, activity, conversion, pipeline generation, and execution effectiveness.
• Lead onboarding, training, coaching, performance management, and ongoing capability development for human team members and digital agents.
• Develop and maintain GTM playbooks, messaging frameworks, workflows, qualification criteria, ideal customer profiles, training materials, and process documentation.
• Leverage market intelligence, AI-enabled tools, automation, and digital agents to identify growth triggers, buying signals, target accounts, implementation opportunities, and strategic prospects.
• Analyze execution results, market feedback, and performance data to improve targeting, messaging, workflows, team productivity, and commercial outcomes.

Qualifications

Requirements

• Demonstrated experience in B2B go-to-market strategy, demand generation, sales development, account development, partner development, or pipeline generation.
• Strong knowledge of staffing, workforce solutions, technology services, professional services, consulting, systems integration, or a related commercial environment.
• Experience translating growth objectives into structured GTM plays, campaigns, operating processes, and measurable execution plans.
• Demonstrated ability to lead team operations, establish performance expectations, manage KPIs, and improve productivity and quality.
• Experience developing buyer personas, ideal customer profiles, market segmentation, commercial messaging, and target-account or ecosystem strategies.
• Experience creating and maintaining playbooks, workflows, standard operating procedures, training materials, and process documentation.
• Familiarity with CRM platforms, market-intelligence tools, workflow automation, AI-enabled technology, and digital-agent-supported processes.
• Strong analytical, organizational, communication, coaching, and stakeholder-management skills