Vertical MarCom Manager, Robotics & AMRs
Confirmed on the employer's own hiring board on Oct 29, 2026. First seen by Alion on Oct 6, 2026. Pivot Edge scores B on the Alion truth index.
About Macnica
Macnica Americas, Inc. is the North American division of Macnica Fuji Electronics Holdings, Inc. a $10 billion technology solutions provider with a stronghold in semiconductor distribution. Macnica excels in customizing solutions to client requirements and leveraging skilled engineers to expedite product development without compromising outcomes for our clients.
Learn more about the Macnica team members you’ll be joining!
Job Summary:
As the Vertical MarCom Lead for Robotics & AMRs, you will be the voice of this vertical across all marketing channels. You will develop and execute integrated campaigns, create compelling content, and work closely with demand generation, sales, and technical teams to ensure that Macnica's robotics solutions - and the supplier ecosystem behind them - are positioned effectively with the right buyers. This role supports marketing needs across both the MAI (Americas) and MAE (Europe) regions.
Duties/Responsibilities:
Develop and own the annual vertical marketing plan for Robotics & AMRs, aligned to MAI and MAE pipeline targets and campaign calendars
Create and manage a continuous content program including technical blogs, application notes, case studies, webinar presentations, and social posts tailored to robotics buyers
Brief and manage external agencies and content partners on vertical-specific deliverables; review and approve all robotics-related assets
Partner with the Demand Generation & Automation team to develop campaign briefs, target audience definitions, and messaging frameworks that feed into Market nurture tracks
Support trade show and event marketing for robotics-relevant events (e.g. Automate, Vision Stuttgart); develop booth themes, demo narratives, and promotional materials
Collaborate with supplier partners (Sony, DeepX, Connect Tech, iENSO, and others) to develop co-branded content and joint go-to-market materials
Maintain and evolve robotics vertical landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead
Support ABM campaigns targeting high-value robotics accounts in coordination with Sales leads across North America and Europe
Track vertical content performance and contribute monthly insights to the marketing team's reporting cadence
Serve as subject matter marketing expert for the robotics vertical - attend supplier briefings, FAE sessions, and industry events to maintain a high level of technical fluency
Serve as subject matter marketing expert for the vertical: attend supplier briefings, FAE sessions, standards body updates, and industry events to maintain a high level of technical fluency
Requirements
Required Skills/Abilities:
Demonstrated experience marketing to engineering or technical audiences - robotics, automation, machine vision, or adjacent fields strongly preferred
Strong writing and content development skills across long-form (whitepapers, case studies) and short-form (social, email, web) formats
Experience managing external agencies, freelancers, or content partners
Proficiency with marketing automation platforms (Marketo preferred) and CRM systems
Ability to work cross-functionally across Sales, FAE, and regional marketing teams in a fast-paced environment
Willingness to travel to domestic trade shows and occasionally to European partner events (estimated 15-20% travel)
Education and Experience:
5+ years of B2B marketing experience, ideally in the electronics, semiconductor, or industrial technology sector
Background in robotics, AMR/AGV technology, or embedded systems marketing
Experience supporting multi-regional marketing programs spanning North America and Europe
Familiarity with account-based marketing (ABM) tactics and tools
Experience working with semiconductor or component suppliers as marketing partners
What Success Looks Like in Year One
A fully documented vertical marketing plan for Robotics & AMRs covering both MAI and MAE is in place within 60 days
A minimum of 4 campaign-ready content assets (case study, webinar, whitepaper, or demo video) produced within the first 90 days
Robotics-related MQL targets are met or exceeded for Q3 and Q4 FY26
Supplier partner co-marketing relationships are activated with at least 2 key robotics suppliers
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.