CRO Specialist

At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.

Job Description:

The CRO Specialist is responsible for optimizing website performance through conversion rate optimization (CRO) strategies. This role focuses on running A/B and multivariate tests, analyzing user behavior, and optimizing landing pages, forms, and calls-to-action to increase conversion rates. The CRO Specialist works closely with cross-functional teams to apply UX/UI principles and continuously improve the user experience.

2. Main Assignments

· Conversion Rate Optimization: Design and implement A/B and multivariate tests to optimize website elements, including landing pages, forms, and calls-to-action.

· Test Execution & Analysis: Use CRO tools such as VWO, Google Optimize, and others to run tests, analyze results, and identify areas for improvement.

· UX/UI Optimization: Apply UX/UI principles to enhance the user experience and ensure a seamless, conversion-focused journey.

· Reporting & Communication: Communicate test results, insights, and optimization strategies to key stakeholders in a clear and actionable format.

· Continuous Improvement: Stay up to date with the latest CRO trends, tools, and best practices to continuously refine testing strategies and improve conversion outcomes.

3. Person Specification

Qualifications:

· Bachelor’s degree in Marketing, UX/UI Design, or a related field.

· Minimum 3-5 years of experience in conversion rate optimization, with hands-on experience using CRO tools such as VWO, Google Optimize, etc.

· Fluency in English is an important criterion, since this role involves working closely with global teams.

Professional Qualities:

· Result-Oriented: Strong focus on achieving measurable outcomes from optimization efforts.

· Communication: Ability to present test results and insights clearly to both technical and non-technical teams.

· Continuous Learning: Enthusiastic about staying updated with the latest CRO trends and techniques.

4. Competencies

Technical Skills:

· Expertise in CRO tools (VWO, Google Optimize, etc.).

· Strong understanding of UX/UI principles and their impact on conversion rates.

· Experience in designing and analyzing A/B and multivariate tests.

Behavioral Skills:

· Result-Oriented: Focused on driving performance improvements through data-driven testing.

· Communication: Able to present complex test results and insights in a clear, concise manner.

· Continuous Learning: Committed to staying ahead of trends and best practices in CRO.

Why join Pluxee?

Join an inclusive team

Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.

Turn inspiration into possibility

Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.

Make a positive impact

Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.

Grow with us

Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.