Market Research Manager
Position Summary:
The Market Research Manager at PointClickCare is responsible for leading the design, implementation, and analysis of market research to uncover actionable insights that inform software product strategy, growth, and innovation. In this role, you will enhance the voice of the customer by employing both qualitative and quantitative research methods, analyzing data, and generating well-supported recommendations that align with business objectives. Additionally, you will collaborate with various teams-including product, engineering, sales, marketing, and customer success-to inform business decisions to meet market demands and regulatory trends. The Market Researcher will also coordinate with external research partners while managing multiple simultaneous product development, go-to-market, and customer experience initiatives across the organization
Key Responsibilities:
- Foster a Customer-Centric Culture: Advocate for a customer-focused approach throughout the organization by promoting the voice of the customer and enhancing primary research capabilities.
- Execute Research Projects: Assist in designing, implementing, and managing market research studies utilizing qualitative and quantitative methods, such as surveys and focus groups, to gather insights on customer needs, market trends, and competitive activity.
- Methodology Development: Contribute to the development and refinement of research methodologies and best practices to enhance the quality and effectiveness of research efforts.
Data Collection and Analysis: Gather, organize, and analyze data from various sources, including qualitative interviews, discussions, surveys, and industry publications, using both basic and advanced tools like Excel, SPSS, or AI-based solutions.
- Reporting and Insights: Create reports, dashboards, and presentations that clearly communicate findings and actionable insights to internal teams and stakeholders, aiding in marketing and product strategy decisions.
- Presentation Skills: Deliver findings and recommendations to senior leadership and stakeholders through engaging presentations.
Quality Assurance: Maintain data accuracy and integrity by overseeing research administration, paying close attention to detail, and properly managing confidential or regulated information.
Support Senior Staff: Provide logistical and analytical assistance to senior research or insights managers by conducting background research, drafting survey and discussion guides, and more.
Project Management: Oversee project timelines, document research processes, assist with scheduling, and maintain organized research files.
Innovation and Trends: Stay updated on emerging research technologies and methodologies to innovate research practices and enhance the quality of insights.
Required Skills & Qualifications:
- 5 years hands-on experience within the market research industry, collecting and analyzing data, reporting and presenting findings within the healthcare industry
- Advanced analytical skills, including experience with statistical modeling and ability to integrate disparate data sources
- Advanced storytelling and presentation skills; ability to translate complex concepts and methodologies into easily understood language
- Expertise with Excel, PowerPoint, PowerBI, and AI solutions
- Highly motivated, results-driven person, who works effectively in a collaborative, fast-paced environment
- Bachelors or advanced degree in business, mathematics, or the sciences
- Should have understanding of conjoint, Max Diff, price elasticity, concept testing, and other such research types.
- Should have experience managing complex market research studies such as brand health and brand equity trackers
Preferred Experience:
- Has a deep understanding of the healthcare industry/sector including experience with LTPAC, Acute and/or Payer audiences.
- Previous experience working successfully in a SaaS organization
- Experience with a wide array of new product, brand, advertising and customer segmentation research methodologies