Sales Development Representative

Position: Sales Development Representative

Position Type: Full time, Permanent (Existing Vacancy)

Location: Toronto, ON or any Canadian Market (must reside and be eligible to work in Canada)

The Company: 

Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.  This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.  

The Opportunity:

High-Tech, High-Energy, High-Upside

For over 100 years, Postmedia has built Canada’s most trusted media brands. Today, we’re transforming that trust into one of the most advanced digital sales engines in the country.

We’re looking for a Sales Development Representative (SDR) who thrives on starting conversations, opening doors, and creating opportunities. This is not a call-center role. You’ll be armed with AI-powered tools, proprietary data, and a clear path to career growth — all while working remotely.

Your mission is simple and critical: create qualified opportunities for our Account Executives to close. 

What you'll do:

Pipeline & Target ReviewYou review prioritized accounts and leads surfaced by AI and marketing. You know exactly who to contact and why.

Strategic OutreachYou launch highly personalized outreach via phone, video, email, and LinkedIn — backed by first-party audience and market data.

Business Discovery ConversationsYou will run short, focused business discussions with high-level prospects to uncover marketing needs, qualify fit, and set meetings for our Account Executives — acting as the pulse of our revenue pipeline and opportunity for the organization.

Smart Follow-UpsAI-generated summaries and next steps are reviewed and sent with a few clicks — clean, professional, and fast.

Skill SharpeningYou review AI-driven insights from your calls: what messaging worked, objection patterns, and talk ratios — real coaching, not guesswork.

Team Collaboration & Prospect ExpansionYou collaborate with your team to target new prospects based on real data and what’s working — allowing you to break into new prospect pools with confidence.

Who you are:

A Natural Conversation StarterConfident on the phone and on video, you know how to earn attention and build curiosity quickly.

Tech-Forward & CoachableYou enjoy using AI, CRM, and data to improve every week. Feedback excites you — it doesn’t scare you.

Hunter MentalityYou’re motivated by setting meetings, creating opportunities, and winning. Activity fuels you.

Future Sales LeaderYou see the SDR role as a launchpad to Account Executive or other growth roles — and you’re hungry to earn that next seat.

Compensation: 

Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location. 

Salary: $40,000 - $50,000 + Variable + health & dental benefits + pension matching