PR Associate / Account Manager (Bangkok, TH)

Account Management

• Lead day-to-day management of integrated accounts, ensuring alignment with client objectives, timelines, and budgets.

• Chair internal and client WIP meetings, driving progress and accountability across all deliverables.

• Oversee development and submission of meeting contact reports and monthly activity reports with clear performance metrics.

• Oversee and sign-off on all materials and reports for client approval.

• Oversee media monitoring, compilation of media clippings and media pitching.

• Lead briefing and coordination with third-party partners (designers, digital vendors, event producers).

• Oversee event planning and execution, ensuring seamless coordination between internal teams and external stakeholders.

• Act as the main point of contact for key clients, managing day-to-day communication and building long-term trust.

• Manage and oversee client events, logistics and coordination

• Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability.

• Manage account budgets, forecasting, and profitability in consultation with senior leads.

• Resolve complex client and operational issues proactively, bringing in senior counsel where needed.

• Supervise media monitoring and ensure timely reporting of coverage and insights.

Client Management and Strategy Counsel

• Provide strategic counsel to clients, helping them navigate communications challenges and opportunities across PR, digital, and owned channels.

• Lead research and insight development for strategy planning (e.g. competitor analysis, audience profiling, trend monitoring).

• Shape client narratives and messaging frameworks in collaboration with content and creative leads.

• Anticipate and address reputational or campaign risks-alerting internal stakeholders and advising clients accordingly.

• Facilitate media training and prep sessions for senior client spokespeople, ensuring readiness across formats.

• Represent the agency in key client meetings and presentations, confidently defending recommendations and guiding decision-making.

• Support senior leadership in business development or renewal discussions with strategic insights and growth recommendations

Content Development

• Research and assist in development of content (e.g. press releases, FAQs, media briefing materials, client briefing books, presentation decks, social/digital content, speeches/talking points, message house, editorial calendar).

• Write up all materials-press releases, content, media lists. Co-work with the Director to ensure the quality of work.

• Adapt and customise content for different audiences and formats.

• Create hooks and create media/audience appeal (e.g., strong pitch, headline, caption).

• Use narrative and composition skills to tell a story.

• Support the team with business development research.

AI Fluency and Digital Agility

• Ability to use AI tools selectively and thoughtfully to elevate work - without compromising originality, strategic thinking, or brand integrity.

• Demonstrates sound judgment when leveraging AI platforms (e.g. ChatGPT, image/video generation, summarisation tools) to ideate, research, and enhance client deliverables.

• Comfortable experimenting with emerging technologies, while ensuring ethical use and relevance of output.

• Strong digital literacy and openness to AI-enhanced workflows that drive speed, scale, and innovation.

Requirements

Requirements

• Minimum of 5 years of relevant work experience in the PR field

• Bachelor's degree in a related field

• Bilingual proficiency in Thai and English (written and spoken).

• Good organisational skills with attention to detail.

• Ability to compile and present data in a clear, structured manner.

• Ability to work independently and in a team

• Able to start work in a short notice

Kindly submit your job application to us directly. Alternatively, you may send your latest CV to [email protected]