Area Sales Manager

Prima Corporation Limited (Prima) is the leading manufacturer of preforms and caps, in West Africa, focused on the beverage industry. Established in 1965, Prima repositioned its business in 2005 to focus on the manufacturing of preforms and caps. Since then Prima has been exceeding market growth, year on year, and has established a position as the clear market leader in this industry.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Location: Alaba Coker, Lagos
Employment Type: Full-time
Department: Sales

About the Role

• The Area Sales Manager will be responsible for driving sales growth, developing customer relationships, and expanding the market within an assigned territory.
• To guide the company towards profitability and long-term success, the Area Sales Manager will execute sales strategies, grow market share, and build sustainable customer partnerships that support Prima Corp's business objectives.
• The role focuses on achieving sales targets, identifying new business opportunities, managing key accounts, and ensuring excellent customer satisfaction.

Primary Duties & Responsibilities

• Servicing the needs of existing customers.
• Establishing, maintaining and expanding customer base in designated area.
• Setting sales targets for individual reps and unit teams.
• Assessing costs, competition, and supply and demand to identify selling prices.
• Perform any other duties as required
• Reaching the targets and goals set for designated areas.
• Maintaining and increasing sales of your company’s products.
• Establishing a sales training program to train new sales reps.
• Increasing business opportunities through various routes to market.
• Monitoring your team’s performance and motivating them to reach targets.

Qualifications & Requirements

• Minimum of 7 years' sales experience, preferably in manufacturing, packaging, FMCG, or a related industry.
• Proven track record of achieving and exceeding sales targets.
• Willingness to travel extensively within the assigned territory.
• Bachelor’s Degree in Marketing, Business Administration, Sales, or a related field.
• Excellent communication, negotiation, and relationship management skills.
• Good understanding of the PET preforms, cap, beverage, food, or packaging market is an added advantage.
• Strong experience in key account management, business development, and territory management.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

Key Competencies:

• Negotiation Skills
• Microsoft Excel & PowerPoint
• Sales Forecasting & Reporting
• Market Analysis
• Proficiency in CRM and Sales Software
• Customer Relationship Management
• Communication & Presentation Skills.
• Sales & Business Development
• Leadership & Team Management

What We Offer

• Employee Welfare – HMO, Staff Bus, Staff Canteen.
• Competitive salary and benefits
• Supportive and safety-focused work environment
• Growth and training opportunities

How to Apply
Interested and qualified candidates should send your CV and explain why you’re interested in this position to: [email protected] using "Area Sales Manager" as the subject of your email.

Application Deadline: 16th October, 2026.