Brand Operations Manager (Trial, Loyalty Programs & In-Store)

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Job Description

Are you passionate about building brands, driving consumer engagement and creating impactful shopper experiences?

In this role, you will lead initiatives that bring our brands closer to consumers, drive product trial, strengthen brand loyalty and create impactful in-store experiences that influence purchase decisions.

Key Responsibilities

• Trial & Consumer Acquisition: Develop and lead strategies and initiatives that drive product trial, recruit new consumers and accelerate brand penetration.
• Loyalty & Retention Programs: Design and execute consumer loyalty and engagement programs that strengthen brand affinity, encourage repeat purchase and build long-term consumer relationships.
• In-Store Excellence: Lead in-store marketing and shopper activation strategies, ensuring impactful brand visibility, strong execution and compelling consumer experiences at the point of purchase.
• Campaign & Activation Management: Develop integrated activation plans across relevant consumer and retail touchpoints, ensuring consistency with overall brand strategies.
• Cross-Functional Collaboration: Partner closely with Brand Management, Sales, Trade Marketing, Shopper Marketing, Commercial and external agency teams to deliver business objectives.
• Performance & Analytics: Track campaign effectiveness, evaluate KPIs, measure ROI and translate consumer and shopper insights into actionable growth opportunities.
• Innovation & Continuous Improvement: Identify new opportunities, explore emerging engagement platforms and continuously enhance trial, loyalty and in-store activation initiatives.

Job Qualifications

What We're Looking For

• Bachelor's degree in Marketing, Business Administration or a related field.
• 3-5 years of relevant professional experience.
• Prior experience in loyalty programs, retail marketing or consumer engagement is highly advantageous.
• Strong strategic thinking, analytical capabilities and business acumen.
• Proven project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent communication, stakeholder management and collaboration skills.
• A proactive, ownership-driven mindset with a passion for delivering results.

Why Join P&G?

At P&G, you'll have the opportunity to work with iconic brands, collaborate with talented teams and make a meaningful impact on consumers and business growth. You'll be part of an environment that encourages ownership, innovation, continuous learning and career development.

Ready to make an impact?

If you're excited about building consumer connections, driving brand growth and transforming shopper experiences, we'd love to hear from you!

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