Business Development Executive

Job Purpose

• To drive hospital growth by identifying new business opportunities, building strategic partnerships, increasing patient referrals, and enhancing the hospital’s market presence. 

Key Responsibilities 

• Identify and pursue new business opportunities and partnerships. 
• Develop and maintain relationships with corporates, insurers, and referral partners. 
• Promote hospital services to increase patient uptake. 
• Follow up on leads and convert them into business opportunities. 
• Conduct market research and competitor analysis. 
• Support marketing campaigns and outreach activities. 
• Maintain accurate records of business development activities and reports. 
• Attend networking events and represent the hospital externally.

Key Result Areas (KRAs) 

• Growth in patient numbers and revenue. 
• Number of new corporate and referral partnerships secured. 
• Conversion rate of leads to clients/patients.
• Market visibility and brand awareness. 
• Timely reporting and pipeline management.

Qualifications & Experience

• Diploma or Degree in Business Administration, Marketing, Sales, or related field.
• 3+ years’ experience in sales, marketing, or business development (healthcare experience is an advantage). 
• Strong network within corporate or healthcare sectors preferred. 

Key Skills 

• Strong communication and negotiation skills.
• Relationship management and networking ability. 
• Results-driven and target-oriented. 
• Marketing and presentation skills. 
• Good planning and organizational skills. 
• Ability to work independently and meet deadlines.