Creative Lead

Creative Lead

Team: Growth - Marketing · Location: remote

About Proto

Proto builds AI agents that handle customer interactions for banks, telcos and governments across emerging markets - voice, chat and workflow automation in one platform. We're a fast-growing SaaS business working with regulators, banks and operators from Manila to Kigali.

The role

This role shapes Proto's creative output across video, motion, decks, documents and the website, covering product demos, campaigns and social work. The focus is primarily hands-on video editing and motion design, with a secondary focus on marketing assets and customised demo recordings for sales and customer experience teams. You'll run productions end to end, from storyboard to final delivery, working with other designers or freelancers on larger pieces, and keep the Proto brand consistent across everything that ships.

What you'll do

• Keep the Proto brand visually consistent across decks, documents, social, web and video
• Manage multiple projects at once, coordinating with internal teams on requirements, feedback and approvals
• Work with product designs and adapt them for marketing graphic and motion assets
• Plan, storyboard and produce video content end to end - product demos, walkthroughs, tutorials and customer story videos
• Record and customise product demo videos for sales and customer experience teams
• Recommend the right production approach for each brief - live-action, screen recording, motion graphics or a hybrid
• Design and maintain graphic materials for the website and marketing channels - hero images, icons, illustrations, social and campaign assets, presentations and one-pagers
• Use generative AI tools to produce footage and voiceover for videos
• Keep website, deck and document assets current using AI/LLM tools - we already run most of this through Claude
• Keep project files and content libraries organised

What you'll bring

• A strong portfolio of SaaS product motion design, with a focus on product walkthroughs and UI
• Proficiency with Adobe After Effects (version 25 or later),
• Strong Figma skills, including the ability to extract and recompose product UI elements for marketing and demo assets
• Proficiency with generative AI tools for visual and audio content (for example Midjourney, Gemini, Kling, Higgsfield), and a good sense of which model fits a given job as the landscape evolves
• Experience storyboarding and briefing creative work, then managing it through to delivery
• Experience with screen-capture tools for product demo recording (for example Screen Studio)
• A strong understanding of storytelling, pacing, branding and audience engagement
• A good eye for keeping a brand's visual line consistent across many hands and formats
• Experience designing for a SaaS, B2B, customer experience, outsourcing or technology company
• Strong communication, organisation and time management skills, and the ability to work independently with minimal supervision
• Comfortable using AI/LLM tools, Claude in particular, to draft, format and maintain decks, documents and web copy - not just to generate images or video

Nice to have

• Experience with Google Slides and LLM tools for presentation production
• Experience building or maintaining a design system
• Knowledge of interactive animation tools such as Rive