Content Specialist

Company Description

We are a strategic digital business consultancy with more than 18 years of experience, now integrated into the global ecosystem of Publicis Groupe. We don’t just build websites; we transform businesses. We combine strategy, creativity, and technology to scale projects with international impact. If you’re looking for a place where innovation is part of everyday life, this is the place for you.

Overview

• Proven experience in Social Media, ideally within an agency environment managing multiple clients.

• Ability to develop Social Media strategies from initial planning through execution, optimization, and measurement.

• Experience in Influencer Marketing and managing campaigns with content creators.

• Advanced knowledge of major social media platforms, including their audiences, formats, and communication best practices.

• Strong analytical skills, with the ability to interpret metrics and turn data into strategic decisions.

• Solid understanding of digital trends, social culture, and online community behaviors.

• Ability to collaborate across teams and manage multiple projects simultaneously.

• Experience in client-facing roles, including presenting strategies and recommendations.

• Strategic mindset, creative judgment, strong organizational skills, and the ability to work autonomously.

Responsibilities

• Define and develop the Social Media strategy for a range of clients and brands, establishing objectives, audiences, communication territories, platforms, tone of voice, and strategic content pillars.

• Define the content strategy and planning across social media channels, setting editorial guidelines, formats, and approaches tailored to each platform and audience.

• Oversee the planning and execution of social media content and campaigns, ensuring alignment with the defined strategy and business objectives.

• Identify relevant trends, conversations, formats, and opportunities for brands, translating them into actionable recommendations and initiatives.

• Maintain up-to-date knowledge of social platforms, including new features, formats, trends, and evolving consumer behaviors.

• Contribute to the development of Influencer Marketing strategies, identifying opportunities and ensuring alignment with broader Social Media and brand communication objectives.

• Coordinate and supervise Influencer Marketing campaigns with agencies and specialist partners, providing guidance on talent selection, content direction, and campaign performance tracking.

• Define and monitor Social Media KPIs and performance metrics, analyzing content and campaign results to identify learnings, optimization opportunities, and strategic recommendations.

• Prepare reports and performance analyses, transforming data into actionable insights and recommendations for clients.

• Work closely with Marketing and Design teams to ensure an integrated and consistent approach across all client strategies.

• Develop and present strategic proposals, recommendations, and action plans to clients.

• Act as a trusted advisor and Social Media expert for clients, providing guidance on platforms, trends, content strategies, formats, and emerging communication opportunities.

Qualifications

• Previous experience in communication, advertising, creative, or social media agencies.

• Experience participating in pitches and developing proposals for new business opportunities.

• Knowledge of Social Media management, monitoring, listening, and analytics tools.

• Understanding of Paid Social and the ability to collaborate effectively with specialist media teams.

• Familiarity with content creation and design tools such as Canva and Figma.

• Experience with video editing tools such as CapCut or Adobe Premiere Pro.

• A genuine curiosity for digital culture, social trends, and the evolving behaviors of online audiences.