Social Media Manager

We're looking for a Community Manager to own Pure's day-to-day social media presence and build an engaged community around the brand. This is a hands-on role for someone who can turn an idea into a post, keep a content calendar moving, and make our channels feel active and worth following. You'll create and publish content, respond to our audience, and use performance data and community feedback to improve what we put out. Social media management is the primary focus, with community engagement woven into the daily work.

This role is based full-time in our New York City office.

You will:

• Own the social content calendar and day-to-day publishing across channels such as Instagram, TikTok, and X, adapting the format, copy, and timing to each platform

• Create and edit social content, including short-form videos, captions, stories, memes, and simple graphics; work with designers and video editors when additional production support is needed

• Manage comments, mentions, and direct messages with a consistent brand voice; answer common questions, encourage conversation, and route account or payment issues to the appropriate support team

• Spot relevant trends, player stories, and conversations in poker, gaming, and internet culture, and turn them into timely content that fits Pure's audience and brand

• Coordinate with marketing, product, and creator partnerships on launches, announcements, events, and creator content; manage asset collection, approvals, and publishing deadlines

• Track reach, engagement, shares, saves, video watch time, audience growth, and referral traffic; report on what is working and test new formats, hooks, and posting times

• Monitor community sentiment and recurring feedback, share useful insights with the team, and flag sensitive issues promptly; follow internal moderation and content approval guidelines

Qualifications:

• Experience managing social media accounts for a brand, startup, creator, or community, with examples of content you created and results you helped drive

• Strong writing and editing skills, a feel for internet culture, and the ability to adapt a brand's voice across posts, comments, and direct messages

• Comfortable shooting and editing short-form video and making simple social assets with tools such as CapCut, Canva, or Adobe Creative Suite

• Organized and responsive, with the judgment to manage a publishing calendar, prioritize community replies, and use platform analytics to improve content

• Familiarity with poker, gaming, sports, or consumer apps is a plus; comfortable learning the product and explaining it clearly to new and existing users

• Must be able to work on-site in our New York City office

Perks & Benefits:

• Free Equinox membership for the in-person team

• Dinner provided in the office every night

• Up to $60/day for other meals when in the office (in-person team)

• Medical, dental, and vision insurance, with 100% of premiums covered by the company, starting on your first day

• Weekly dry cleaning and laundry service for the in-person team

• Company computer

Pure is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other status protected by applicable law.