DIGITAL MARKETING MANAGER

JOB TITLE: DIGITAL MARKETING MANAGER

About This Job:

Q-Sourcing Limited trading as Q-Sourcing Servtec is a

manpower management solutions firm operating in the East African Region in the

countries of Uganda, Kenya, Tanzania, Rwanda, and South Sudan.

On behalf of our client, we are looking for a

competent, skilled, and experienced Digital Marketing Manager to work

in Kenya

Job Summary

To lead digital marketing strategy, brand visibility,

customer engagement, and online lead generation for the company’s solar and

energy solutions business.

The role will focus on strengthening the company’s digital

presence, driving customer acquisition, analyzing market trends, and

positioning the brand competitively within Kenya’s evolving renewable energy

market.

DUTIES & RESPONSIBILITIES:

Digital Marketing Strategy

• Develop and implement digital marketing campaigns

  aligned with business growth goals.

• Drive brand awareness and online customer

  acquisition.

• Create

  targeted campaigns for residential, commercial, and industrial energy

  solutions.

Content & Brand Management

• Manage social media platforms, website content, and

  online campaigns.

• Develop engaging marketing content, product

  promotions, and customer education materials.

• Ensure

  consistent brand positioning across all channels.

Lead Generation &

Performance Marketing

• Manage online lead generation campaigns and

  conversion optimization.

• Utilize SEO, Google Ads, Meta Ads, email marketing,

  and digital analytics tools.

• Track

  customer acquisition metrics and campaign ROI.

Market Intelligence &

Consumer Insights

• Analyze market trends, customer behavior, and

  competitor positioning.

• Support sales teams with digital campaigns and

  customer engagement initiatives.

• Identify

  emerging digital opportunities in the energy and solar sector.

Data Analytics & AI

Integration

• Utilize AI-driven tools for customer engagement,

  campaign optimization, and analytics.

• Prepare digital performance reports and marketing

  dashboards.

• Leverage

  data insights to improve marketing efficiency and customer targeting.

Stakeholder Collaboration

• Work closely with sales, operations, and branch teams

  to align campaigns with business priorities.

• Support

  branch launches, product campaigns, and customer activation programs.

KNOWLEDGE, SKILLS, AND EXPERIENCE:

Qualifications

• Bachelor’s

  degree in marketing, Communications, Business, or related field.

• MBA or

  equivalent postgraduate qualification preferred.

Experience & Profile

• Minimum

  3-5 years’ experience in digital marketing, preferably in solar, energy,

  technology, or FMCG sectors.

• Strong

  understanding of digital advertising platforms and analytics tools.

• Experience

  managing performance marketing campaigns.

• Understanding

  of Kenyan consumer trends and digital engagement behavior.

Interested and qualified applicants should submit their

applications through the link below

Note:

Only shortlisted applicants will be contacted.

Q-SOURCING SERVTEC IS AN EQUAL OPPORTUNITY EMPLOYER. ANY

SOLICITATION WILL LEAD TO DISQUALIFICATION.