Digital Analytics Manager

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General Summary:

Role Summary

The Digital Analytics Manager will support enterprise digital analytics operations by translating Business Measurement Requirements (BRDs) into Solution Design Reference (SDRs) including data-layer design, web tagging, validation, governance, and reporting solutions. The role partners with marketing, legal privacy, IT, development teams, platform owners, and external agencies to implement and sustain reliable analytics across websites and digital experiences. The position combines hands-on Adobe Analytics and Adobe Data Collection expertise with structured project follow-through, quality assurance, issue triage, documentation, and stakeholder coordination

Key Responsibilities

· Implement and enhance website and application analytics using Adobe Analytics, Adobe Data Collection/Launch, Adobe Data Layer patterns, events, variables, report suites, segments, and calculated metrics.

· Translate business requirements into measurement specifications, data-layer requirements, solution design references, pixel intake requirements, test plans, and acceptance criteria.

· Perform stage and production QA/UAT for page views, search interactions, downloads, login events, campaign pixels, consent signals, URL-based behaviors, and other digital interactions.

· Maintain analytics privacy and data-minimization requirements by identifying unintended user-data collection, defining remediation requirements, validating changes, and escalating unresolved risks.

· Support consent-management integrations and validation, including alignment between consent signals, Adobe Web SDK/Data Collection, analytics behavior, and regional privacy requirements.

· Conduct analytics environment governance activities, including audits and cleanup of unused segments and calculated metrics, documentation maintenance, naming standards, and configuration hygiene.

· Monitor analytics health through alerts, anomaly review, website scans, tag validation, and investigation of broken or inconsistent tracking.

· Coordinate work through Workfront, Jira, ServiceNow, email, and recurring backlog reviews; create and follow up on tickets, track dependencies, communicate blockers, and confirm production completion.

· Prepare recurring project status updates and supporting documentation for analytics operations, including in-flight work, backlog, risks, completion status, and next steps.

· Provide tool support, access administration, knowledge transfer, and technical guidance for Adobe Analytics and related MarTech platforms.

· Collaborate across time zones with internal teams, consultants, agencies, and vendors, serving as a technical point of contact for analytics implementation and validation work.

· Maintain the platform roadmap and backlog; prioritize enhancements with stakeholders

· Build and maintain operational dashboards for usage, adoption, and operational metrics

Qualifications

· 10+ years administering enterprise Adobe Analytics and Adobe Data Collections

· Demonstrated experience implementing and validating digital analytics for websites or web applications.

· Hands-on experience with Adobe Analytics, Adobe Data Collection/Launch, browser debugging, data layers, events, variables, segments, calculated metrics, and report-suite validation.

· Ability to read technical requirements, inspect browser behavior, test across stage and production environments, and clearly document defects and expected outcomes.

· Experience coordinating work with software developers, IT teams, product owners, analytics stakeholders, privacy partners, agencies, and vendors.

· Working knowledge of digital privacy, consent signals, data minimization, and responsible collection of user-related information.

· Experience using work-management and incident-tracking systems such as Workfront, Jira, and ServiceNow.

· Strong written communication, follow-through, documentation, prioritization, and cross-time-zone collaboration skills.

· Knowledge of analytics governance practices, naming conventions, solution design documentation, dashboard delivery, and operational reporting.

· Adobe Analytics or related digital analytics certification is beneficial.

Minimum Qualifications:

OR

Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.

OR

High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

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