Senior Graphic Designer

About Rasan

Our journey began in 2016 when we realized the burning needs of KSA’s insurance sector. To fulfil the unmet needs in the market, we had to disrupt legacy approaches with technology needed for a digital age. Today, we are market leaders, committed to improving digital experiences for thousands of people and businesses every single day.

Job Summary

• The Senior Graphic Designer will be responsible for developing and delivering high-quality visual experiences that strengthen the company’s brand and support its business, marketing, product, and communication objectives within the fintech sector, The role will lead the creation of compelling digital and multimedia content across brand, campaigns, social media, marketing communications, presentations, and digital platforms. The Senior Graphic Designer is expected to combine strong creative thinking with advanced technical expertise across the Adobe Creative Suite, Figma, motion design, video editing, and AI-powered creative tools.

Job Objectives

• Develop and deliver high-quality creative assets that consistently align with the company’s brand identity, visual guidelines, and strategic objectives.

• Lead the design and execution of creative concepts across digital, social, marketing, internal communications, campaigns, and multimedia channels.

• Deliver creative projects within agreed timelines while maintaining a high standard of design quality, accuracy, and consistency.

• Strengthening the company’s visual presence through innovative and differentiated design solutions relevant to the fintech and digital landscape.

• Incorporate AI-powered creative tools and workflows to improve ideation, content creation, efficiency, and creative output.

• Support digital product and platform experiences through strong Figma knowledge and an understanding of basic UI/UX principles.

• Create engaging motion graphics, animations, and video content that enhances marketing campaigns and digital communications.

• Collaborate effectively with marketing, brand, product, UX/UI, communications, and other internal teams to translate business requirements into effective visual solutions.

• Continuously identify and apply emerging design, technology, AI, and multimedia trends to improve the company’s creative capabilities

Job Responsibilities

Brand & Creative Design

• Develop creative concepts and visual assets that reflect and strengthen the company’s brand identity.

• Design a wide range of materials including digital campaigns, social media content, advertisements, presentations, infographics, marketing collateral, internal communications, and other branded materials.

• Ensure consistency in the application of brand guidelines across all creative outputs and communication channels.

• Translate complex fintech, financial, and technology-related concepts into clear, engaging, and visually compelling designs.

• Contribute creative ideas and concepts during campaign planning, brainstorming, and creative development sessions.

• Maintain a high level of design quality, attention to detail, typography, composition, color, and visual hierarchy.

• Support the development of new visual concepts and creative directions as the brand evolves.

Digital, UI/UX & Figma

• Create digital-first designs and assets for websites, applications, landing pages, digital campaigns, and other online platforms.

• Use Figma for design creation, collaboration, prototyping, and design handoff.

• Apply basic UI/UX principles to create intuitive, accessible, and user-focused digital experiences.

• Work closely with products, UX/UI, and technology teams to ensure designs are practical, consistent, and aligned with user needs.

• Prepare design files, components, layouts, and visual assets for digital implementation.

• Understand responsive design principles and how creative assets translate across different devices and digital environments.

• Contribute to design systems and maintain visual consistency across digital touchpoints where required.

Motion Design, Video & Multimedia

• Create high-quality motion graphics, animations, transitions, and visual effects for digital campaigns and communications.

• Develop animated social media content, campaign assets, presentations, product explainers, and promotional videos.

• Edit and produce video content using Adobe Premiere Pro, ensuring strong pacing, storytelling, sound, transitions, and visual quality.

• Develop motion graphics and animations using Adobe After Effects.

• Combine graphic design, animation, typography, sound, and video to create engaging multimedia experiences.

• Adapt existing creative concepts into motion and video formats for multiple channels and platforms.

• Maintain awareness of current motion design, video, and digital content trends.

AI-Powered Creative & Design Innovation

• Use AI-powered creative tools as an integral part of the design and content development workflow.

• Demonstrate strong practical knowledge of Adobe Firefly and other relevant generative AI tools for image generation, ideation, creative exploration, editing, and asset development.

• Use AI to accelerate creative ideation, concept development, visual experimentation, production, and content adaptation.

• Evaluate and adopt emerging AI tools and technologies that can improve creative quality, productivity, and scalability.

• Develop efficient AI-assisted workflows while maintaining brand consistency, originality, quality, and appropriate creative standards.

• Stay current with developments in generative AI, creative automation, and emerging design technologies.

• Promote responsible and effective use of AI within the creative process.

Job Requirements

Educational Qualification

• Bachelor’s degree in graphic design, Visual Communication, Fine Arts, Digital Media, or a related field.

Licenses & Certifications

• N/A.

Previous Work Experience

• 5-8 years of professional graphic design experience with a strong background in a creative or advertising agency.

• Proven experience delivering creative projects through digital, branding, social media, marketing, motion, and multimedia channels.

• A strong professional portfolio demonstrates graphic design, branding, digital design, motion/video, and AI-assisted creative work.

• Experience working with cross-functional teams, including Marketing, Brand, Product, UX/UI, and Communications teams.

Skills and Abilities

• Strong understanding of typography, layout, color theory, composition, visual hierarchy, and branding.

• Presenting, defending, and rationalizing creative decisions to senior stakeholders.

• Exceptional editing, proofreading, and attention-to-detail skills.

• Strong understanding of digital and social media design requirements.

• Advanced Adobe Creative Suite skills (Photoshop, Illustrator, After Effects, Premiere Pro, Firefly), mandatory Figma expertise, UI/UX knowledge, motion graphics, video editing, and AI-powered creative tools