Associate Director, Global Partnerships

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Associate Director, Endemic Partnerships is a strategic leadership role responsible for steering Razer’s ecosystem of endemic gaming partners including top-tier game publishers, studios, platforms, and tech allies.

The Associate Director, Endemic Partnerships is a strategic leadership role responsible for steering Razer’s ecosystem of endemic gaming partners including top-tier game publishers, studios, platforms, and tech allies.

In this role, you will lead high-value partner engagements, spearhead Razer’s central strategy for AI in Gaming, scale Razer Sensa HD Haptics and Razer Chroma RGB integrations, and establish cross-regional alignment between global game developers and regional marketing teams.

Key Responsibilities

• AI Gaming & Tech Strategy: Drive Razer’s central strategy for establishing industry leadership in AI-driven gaming experiences, forging strategic alliances with game studios and hardware/software tech partners.
• Ecosystem Integrations (Sensa & Chroma): Lead developer outreach and agreement frameworks for Razer Chroma RGB and Razer Sensa HD Haptic integrations, securing standardized co-marketing agreements alongside technical integration.
• AAA Co-Marketing Activations: Oversee end-to-end execution of high-impact co-marketing campaigns for top-tier AAA game releases every quarter.
• Regional Studio Engagement: Build strong bridges between global game studios and Razer’s regional marketing leads to ensure localized, culturally relevant GTM campaigns.
• Process & Operational Visibility: Establish standardized workflows, roadmaps, and central visibility tools to ensure cross-functional teams (PR, Product, Brand, Sales) have clear timelines on all active partner engagements.
• Commercial Leadership: Structure and negotiate complex, multi-year deal frameworks, managing partner budgets and driving measurable return on investment (ROI).
• Other duties as assigned.

Key Objectives & Results (OKRs)

Below are the primary OKRs and performance expectations for this role:

AI Gaming Leadership

• Objective: Drive Razer’s central strategy to establish market leadership in AI Gaming.
• Key Results:
  • Define and launch strategic AI-focused gaming partnership initiatives with top-tier hardware/software allies or game studios within the fiscal year.
  • Establish Razer as the primary hardware/software partner for emerging AI gaming experience showcases.

SDK & Technology Integrations (Sensa & Chroma)

• Objective: Scale immersive tech adoption across major game titles while locking in joint marketing commitments.
• Key Results:
  • Ensure 100% of Razer Sensa and Chroma RGB integrations are paired with a standard, pre-approved marketing agreement signed at the time of technical integration.
  • Expand the active developer pipeline for Razer Sensa HD Haptics and Chroma RGB across major upcoming releases.

High-Impact AAA Activations

• Objective: Drive brand presence and hardware demand through premier game launch partnerships.
• Key Results:
  • Delivermajor AAA title co-marketing activation and meet pre-defined benchmarks for reach, engagement, and product attachment.

Regional Marketing & Studio Connectivity

• Objective: Connect global game studio partnerships with regional marketing teams to maximize local campaign impact.
• Key Results:
  • Establish direct connective frameworks between game publishers and Razer’s regional marketing heads across NA, Europe, and APAC.
  • Deliver localized/regionalized marketing activations based on global studio relationships.

Operational Visibility & Partner Roadmap

• Objective: Ensure complete transparency and seamless execution across internal cross-functional teams.
• Key Results:
  • Implement a centralized partner engagement tracker providing real-time visibility and clear milestone timelines for all internal stakeholders (Product, PR, Event, and Regional Marketing teams).
  • Conduct monthly cross-functional briefing sessions on upcoming partner deliverables and launch dates.

Pre-Requisites :

Qualifications & Requirements

Education & Experience

• Education: Bachelor’s degree in Business, Marketing, Communications, or a related field (MBA preferred).
• Experience: 8-10+ years of progressive experience in strategic partnerships, business development, or developer relations within the gaming, esports, or interactive entertainment industries.

Salary Ranges:

Disclaimer: Exact compensation may vary based on skills, experience, and location.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

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