CRM Specialist

We're looking for someone who looks at a customer base and sees business opportunities before they're obvious - then goes all the way to execution. This is not a campaign operations role. It's a strategic seat for someone with sharp analytical skills, a consultant's mindset, and the hands-on ability to build and launch campaigns end-to-end. You'll own segmentation strategy, drive CRM recommendations to leadership, and actively use AI - not as a productivity hack, but as a core method to uncover clusters, deepen analyses, and build agents that create leverage across the team.

Responsibilities

• Own customer base segmentation and clustering strategies, connecting behavioral data to business outcomes.

• Act as an internal consultant: identify CRM opportunities proactively, structure hypotheses, and deliver clear recommendations.
• Execute campaigns end-to-end - strategy, segmentation, briefing, platform execution, and results analysis.
• Operate CRM platforms hands-on (CleverTap, Infobip, or similar): journeys, A/B tests, multichannel delivery.
• Use AI to build smarter clusters, run deeper analyses, and create agents that automate workflows and scale CRM capacity.
• Report on CRM KPIs and OKRs with a business-first lens - not just what happened, but what it means and what to do next.

Requirements

• 3-5 years in CRM, analytics, or data-driven strategy - fintech or high-growth consumer tech preferred.
• Deep experience in customer segmentation and base analysis - knowing what to look for, not just how to query.
• Proficiency in SQL required; Python or R is a strong plus.
• Hands-on with at least one CRM platform (CleverTap and/or Infobip preferred).
• Practical experience using AI tools to enhance analysis, build clusters, and create automated agents - this is a core expectation, not a nice-to-have.
• Strong ownership mindset - you identify the problem and drive it to resolution without being asked.
• Ability to communicate complex analyses clearly to senior stakeholders.
• Consulting or growth strategy background is a strong differentiator.
• Fluent English or Spanish is a plus.

Benefits

• Competitive and market-aligned salary.
• Remote work - wherever you are, you’re part of the team!
• Home office allowance through a monthly deposit in the RecargaPay app.
• Health and dental plans with no co-pay.
• Life insurance.
• Flexible meal allowance (via Flash).
• TotalPass membership to take care of your health.

Diversity & Inclusion at RecargaPay

At RecargaPay, you’ll have the freedom to be who you are because we believe that diverse perspectives and experiences make us more creative and stronger. Here, everyone is welcome to express themselves authentically. We value the richness of each journey and the multiple ways of seeing the world, without distinctions of gender, race, sexual orientation, age, religion, or any other characteristic that makes us unique.

About the Use of Your Data

By sharing your resume with us, you authorize the use of your data for analysis during the selection process and possibly for other opportunities within the RecargaPay group. You can request the update or deletion of your information at any time, in accordance with LGPD (General Data Protection Law).